Director, Owned Channel Audience Solutions, US Consumer

Pfizer • New York City, NY

3d • Hybrid

About The Position

Pfizer created a Customer Relationship Management (CRM) Marketing and Audience Team to enable and drive a new standard for health care provider, consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to redefine our engagement strategies and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes in the US. Pfizer is looking for a Customer Data Platform (CDP) expert. Sitting within the US CRM Marketing team, you’ll help the US CRM Consumer strategists bring their email targeting approach to life within SalesForce Data Cloud (SFDC). Through effective targeting and audience modeling, you will help Pfizer send the right message to the right person at the right time. Email communications sent nationally (or regionally) by US HQ will be in scope for you, including 20+ priority brands. You will support audiences for Pfizer US CRM owned-channel communications only. All requests come through the US CRM audience intake pipeline and originate from US CRM strategists. More specifically, as an individual contributor you will review the pipeline of CDP audience structuring/building requests, build CDP Direct-to-Consumer (DTC) audiences within SFDC, organize and manage Pfizer website question and answer pairs utilized in registration forms, share CDP audiences internally for approval, and support a CDP data dictionary or glossary summarizing the data contained in the US CDP. Pfizer’s Marketing Operations (known as Marketing Channel Delivery, or MCD) and Accenture extended workforce teams will be your partners, since we rely on their support to deploy email campaigns within Salesforce Marketing Cloud. You’d also work with the website development teams and influence the development of website registration forms that are a key source of consented, first-party data used broadly by the CRM team. SQL skills will be an asset to help you understand the US DTC enterprise data warehouse and to query it.

Requirements

• CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
• Bachelor's degree required in a related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
• Experience working with relational databases, SQL, or data schema to understand and query potential data sources
• Exceptional interpersonal skills and mastery of working in a matrix environment
• Demonstrated business acumen, strong analytical skills and strategic mindset
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Demonstrated analytical and conceptualproblem-solving skills
• Discretion and trustworthiness in dealing with confidential information
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others
• Permanent work authorization in the United States.

Nice To Haves

• Salesforce Data Cloud Consultant and/or Architect certification
• Salesforce Marketing Cloud experience
• 2+ years’ experience in the pharmaceutical industry
• Intermediate knowledge of SQL
• Experience building executive level work product and partnerships to ensure CRM strategy success

Responsibilities

• Influence and support US Consumer CRM teams as a SFDC tech expert, to ensure that CRM strategists’ targeting choices are optimized to drive business outcomes while ensuring that there is clarity among all stakeholders on the audience requirements and success metrics
• Be hands-on-keyboard building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
• Manage Pfizer’s usage of an internal QA pair tool, which catalogues all questions and answers utilized on Pfizer US DTC websites.
• Support a Jira-based audience build pipeline
• Engage with the Marketing Channel Delivery (MCD) and Accenture teams who review and approve our SFDC audience segments and then deploy related email marketing campaigns in SFMC.
• Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US DTC CDP
• Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM DTC targeting strategy and to measure CRM’s impact to our stakeholders
• Use Salesforce Data Cloud for reporting
• Engage with Pfizer data scientists and analytics project managers to incorporate their audience models and efforts into the CRM Marketing team’s audience strategies

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director