Director, Organic Growth & AI Visibility

Golden Hippo • Los Angeles, CA

3d • $154,000 - $185,000 • Hybrid

About The Position

The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social. The role involves architecting and leading a centralized organic growth roadmap, defining cross-channel operating models, and aligning various teams around shared processes and KPIs. A key focus is driving the evolution of SEO to Entity-Based Optimization and ensuring visibility across AI-driven interfaces. The position also entails managing content strategy and governance, overseeing video SEO and the YouTube ecosystem, leading PR and earned media efforts, and developing analytics and attribution models to prove the value of organic initiatives.

Requirements

• 10+ years in SEO, content, communications, or organic growth roles.
• Minimum 5 years managing teams or leading cross-functional initiatives.
• Experience integrating SEO, PR, and social programs.
• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.

Nice To Haves

• Knowledge of AI search/answer engines and emerging visibility platforms
• Experience with data-driven PR or entity/structured data strategy
• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout)

Responsibilities

• Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.
• Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.
• Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.
• Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.
• Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
• Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.
• Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.
• Develop automated workflows to transform long-form content into high-performing assets.
• Own governance, accuracy, and brand alignment across organic content.
• Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.
• Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets.
• Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach.
• Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue.
• Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).
• Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.
• Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces.
• Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.
• Define and track unified KPIs that prove the value of organic, focusing on share of voice, sentiment, and organic-to-conversion attribution.
• Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health.
• Lead testing and optimization across organic touchpoints.

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed