Director, Omnichannel Marketing

Replimune, Inc.•Woburn, MA

9d•Remote

About The Position

Replimune’s mission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because patient’s lives depend on it. We imagine a world where cancer is a curable disease. At Replimune, we live by our values: United: We Collaborate for a Common Goal. Audacious: We Are Bold and Innovative. Dedicated: We Give Our Full Commitment. Candid: We Are Honest With Each Other. People are at the center of everything we do, and when it comes to our employees, we make it personal. With a deep sense of purpose, an innovative and collaborative culture, a competitive and forward-looking total rewards program, everyone at Replimune has a unique opportunity to contribute to the meaningful work we do which could impact the lives of patients, caregivers and themselves. Join us, as we reshape the future. As the Director of Omnichannel Marketing, you will hold a pivotal position within the US Commercial Team, responsible for driving success with healthcare professional (HCP) and Patients. As a member of the Commercial Operations Team, you will be working closely with Brand Marketing, Market Access, Medical Affairs, and Insights and Analytics, to ensure the successful development of the Replimune Omnichannel capability, strategy, and campaign execution, for a broad range of programs both, branded and unbranded. The position is either based in Woburn Massachusetts or for the right candidate, it could be remote. The Director of Omnichannel Marketing will report to the Executive Director of Commercial Operations.

Requirements

Bachelor’s degree in Marketing, Business, Healthcare, or related field; advanced degree preferred
10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing
Demonstrated ability to develop and merge business, technology, marketing, scientific, and clinical acumen.
Proven track record of developing and implementing successful omnichannel marketing campaigns
Experience working with Key Customer / Thought Leader marketing, and KOLs to develop campaigns.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Experience managing budgets and optimizing marketing spend for maximum impact
Proven skills in strategic and critical thinking in dynamic and face paced environments
Excellent written and communication skills
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives
Proven ability in managing external agencies and vendors Proven project / program management experience

Nice To Haves

Experience in Oncology or specialty care products preferred

Responsibilities

Develop a comprehensive, organizational-wide, and best-in-industry Omnichannel strategy and capability aimed at maximizing Share of Voice (SOV) across all relevant personal and non-personal channels for key audiences
Emerge as the resident expert in omnichannel healthcare marketing technology, new capabilities, and emerging & future trends for the organization.
Lead the optimization of all digital channels targeting healthcare professionals (HCPs) and consumers (patients and caregivers) ensuring the delivery of impactful content and experiences
Collaborate with Brand Marketing, Market Access, Medical Affairs, Clinical Development/Operations, and Data & Analytics, to understand functional business needs, identify opportunities, and support and facilitate the development and execution of campaigns.
Partner with key team members in the development and execution of key marketing materials across digital and non-personal promotion channels
Develop a robust set of Objectives (OKRs) and Key Performance Indicators (KPIs) across campaigns to measure the effectiveness of marketing initiatives across all channels that are agreed upon and socialized across key stakeholders.
Serve as a liaison between Business Owners, Insights and Analytics and Operations to inform the development of our MarTec development, Data Strategy, Channel Strategy, and Messaging
Utilize data-driven insights to continuously refine and improve results
Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape
Proactively collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all campaigns and tactics
Effectively manage and maintain relationships with Agency Partners, external vendors and/or contractors.
This leader will embody our companies culture while maintaining accountability for gathering and sharing insights, maximizing presentation opportunities, strategic planning, and flawless execution across of key tactics his or her team.
Behaviors that are critical for this leader to display include an innovative mind-set, strategic and analytical thinking, strong collaboration and communication skills and relationship building.