Associate Omnichannel Marketing Manager

Mars • Burr Ridge, IL

12d

About The Position

In today’s world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks. For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer. The role of the Associate Omnichannel Marketing Manager is to lead and execute integrated marketing strategies across multiple channels, with support from the Omnichannel Marketing Manager. The ideal candidate will have a strong background in omnichannel marketing, data-driven decision-making, and cross-functional collaboration. What are we looking for? Bachelor’s Degree 1-2+ years of experience in CPG Shopper and/or Brand Marketing, Digital Marketing, Agency Experience Experience and comfort with analytical reporting & optimization Proficiency in Microsoft Suite (especially Excel and PowerPoint); Nielsen, SkiLift experience preferred Basic understanding of Marketing mix (Consumer Promotion, Shopper, Advertising, etc.) as well as the retail environment Understanding of Retailer environment preferred What will be your key responsibilities? Collaboration: Builds strong relationships with cross-functional teams and agency partners through partnership, trust, commitment, integrity, and business maturity Driven for Results: Contributes to the delivery of high-quality program execution by driving timelines, budget, and process to completion Program execution: Assist with shopper executions including brief-writing, copy review (SCRB), and delivery of assets to vendors Budget Management: Manages financial needs for programs, including budget oversight, budget tool inputs, process requests (POs, invoices, deductions, year-end accruals, etc.) and manage the coupon process Campaign Development & Execution: Lead end-to-end shopper marketing efforts for smaller customers, with coaching / support from Line Manager. Interacts with customers on Shopper activations, including planning, briefing and recaps/optimizations. Develop and Implement Omnichannel Strategies: Design and execute comprehensive marketing plans that integrate digital, social, email, retail, mobile, and other relevant channels to maximize customer engagement and conversion. Customer Journey Mapping: Analyze customer behaviors and preferences to create personalized and consistent experiences across all channels for consumers. Performance Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and adjust strategies to optimize ROI. Monitor consumption and business performance; inform forecasting assumptions. Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI. Compliance and Brand Standards: Ensure all marketing activities comply with organizational policies, brand guidelines, and regulatory requirements. Trend & Market Sensing: Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively. Shopper Marketing & Business support: o Lead 2-3 special projects on key strategic pillars that add long-term value to the Shopper & CP team o Assist with ad-hoc requests from Omnichannel Marketing Manager / Team Director o Assist with execution, tracking & reporting of test & learns What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. #Afrotech The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. The pay range listed is applicable to IL:USD 82,748.00 - USD 113,779.00 Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

Requirements

• Bachelor’s Degree
• 1-2+ years of experience in CPG Shopper and/or Brand Marketing, Digital Marketing, Agency Experience
• Experience and comfort with analytical reporting & optimization
• Proficiency in Microsoft Suite (especially Excel and PowerPoint)
• Basic understanding of Marketing mix (Consumer Promotion, Shopper, Advertising, etc.) as well as the retail environment
• Understanding of Retailer environment preferred

Nice To Haves

• Nielsen, SkiLift experience preferred

Responsibilities

• Builds strong relationships with cross-functional teams and agency partners through partnership, trust, commitment, integrity, and business maturity
• Contributes to the delivery of high-quality program execution by driving timelines, budget, and process to completion
• Assist with shopper executions including brief-writing, copy review (SCRB), and delivery of assets to vendors
• Manages financial needs for programs, including budget oversight, budget tool inputs, process requests (POs, invoices, deductions, year-end accruals, etc.) and manage the coupon process
• Lead end-to-end shopper marketing efforts for smaller customers, with coaching / support from Line Manager. Interacts with customers on Shopper activations, including planning, briefing and recaps/optimizations.
• Design and execute comprehensive marketing plans that integrate digital, social, email, retail, mobile, and other relevant channels to maximize customer engagement and conversion.
• Analyze customer behaviors and preferences to create personalized and consistent experiences across all channels for consumers.
• Utilize analytics tools to monitor campaign performance, generate insights, and adjust strategies to optimize ROI. Monitor consumption and business performance; inform forecasting assumptions.
• Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI.
• Ensure all marketing activities comply with organizational policies, brand guidelines, and regulatory requirements.
• Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively.
• Lead 2-3 special projects on key strategic pillars that add long-term value to the Shopper & CP team
• Assist with ad-hoc requests from Omnichannel Marketing Manager / Team Director
• Assist with execution, tracking & reporting of test & learns

Benefits

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• medical and dental benefits
• participation in 401k plan
• paid time off benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level