Director, Omnichannel and Digital Strategy
About The Position
The Director of Omnichannel and Digital Strategy will play a critical role in designing and executing the company’s digital engagement strategy to support the successful commercialization of Compass Pathways’ therapies. This leader will be responsible for developing an integrated omnichannel ecosystem that enables personalized, data-driven engagement with healthcare providers and key stakeholders. This role will oversee the development and deployment of digital platforms, AI-enabled decision engines, and marketing automation capabilities that power next best actions, targeted email campaigns, and scalable digital content delivery. The Director will partner closely with Commercial Operations, Marketing, IT, Analytics, and external vendors to build and operationalize the digital infrastructure required to support a modern pharmaceutical commercial organization. The ideal candidate combines strategic thinking with hands-on experience building digital capabilities, implementing AI-driven engagement tools, and managing cross-functional initiatives in a highly regulated pharmaceutical environment.
Requirements
- Bachelor’s degree in Marketing, Business, Data Science, Computer Science, or related field (MBA or advanced degree preferred)
- 8–10+ years of experience in omnichannel marketing, digital strategy, marketing technology, or commercial operations within the pharmaceutical or biotechnology industry
- Demonstrated experience designing and implementing omnichannel engagement strategies in pharmaceutical commercial organizations
- Strong understanding of pharmaceutical marketing regulations and compliance requirements (e.g., FDA promotional guidelines, MLR review processes)
- Experience implementing or managing marketing automation, CRM platforms, and digital engagement ecosystems commonly used in pharma environments
- Hands-on experience building or deploying AI-enabled tools or software capabilities that support next best actions, predictive targeting, or marketing optimization
- Strong understanding of data-driven marketing, customer journey orchestration, and campaign analytics in healthcare or life sciences
- Excellent communication and stakeholder management skills and the ability to collaborate across marketing, sales, analytics, IT, and compliance teams
Nice To Haves
- Experience supporting pharmaceutical product launches or pre-launch commercial environments strongly preferred
Responsibilities
- Develop and execute Compass Pathways’ omnichannel engagement strategy to support commercial launch and long-term brand growth within the pharmaceutical market
- Design and implement digital ecosystems that enable personalized engagement across channels including email, web, CRM, field engagement tools, and marketing automation platforms
- Lead the development of next best action (NBA) capabilities using AI and advanced analytics to optimize healthcare provider engagement and field effectiveness
- Oversee digital campaign strategy including email marketing programs, triggered journeys, and audience segmentation aligned with pharmaceutical marketing standards
- Partner with Marketing and Medical teams to develop scalable digital content strategies and modular content frameworks that meet regulatory and compliance requirements
- Evaluate, implement, and manage digital platforms and software that support omnichannel engagement, marketing automation, and content management
- Collaborate with Commercial Analytics to integrate CRM data, behavioural data, and external healthcare datasets into engagement strategies
- Drive the adoption and optimization of AI-enabled tools that enhance personalization, predictive targeting, and campaign effectiveness
- Partner with IT and external vendors to build and deploy digital solutions while ensuring compliance with pharmaceutical regulatory, privacy, and data governance standards
- Develop measurement frameworks and dashboards to track omnichannel performance, campaign effectiveness, and customer engagement
- Support field teams by ensuring digital strategies integrate seamlessly with CRM workflows and sales execution
- Manage vendor relationships and budgets related to digital platforms, AI tools, and marketing technology solutions
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What This Job Offers
Job Type
Full-time
Career Level
Director
