Director of Website Strategy and UX

Palo Alto Networks

1d•$224,000 - $318,000

About The Position

The Director of Web Strategy and UX will be responsible for transforming our global web presence from a collection of pages into a high-performing, user-centric growth engine. You will own the information gateway to Palo Alto Networks. You will sit at the intersection of brand storytelling, technical SEO, and conversion rate optimization. Your goal is to create a seamless, intuitive, and accessible digital experience that guides prospects through the buyer’s journey while maintaining enterprise-grade stability and brand consistency. You will obsess about every word, every design, every image on the website as well as assure the architecture that powers it is state of the art.

Requirements

12+ Years of proven track record in Web Strategy, Digital Marketing, or UX Design, specifically within a B2B Enterprise SaaS environment.
Deep understanding of user-centered design principles, wireframing, and prototyping tools (e.g., Figma, Adobe XD).
Strong understanding of CMS platforms (AEM, Contentful, or WordPress), HTML/CSS, and how the 'web stack' integrates with Marketing Automation (Marketo) and CRM (Salesforce).
Expert-level ability to interpret web analytics and translate data into actionable design or content changes.
Ability to bridge the gap between creative/brand teams and technical developers/IT.
Experience running agile web development cycles and managing complex, multi-stakeholder website migrations or redesigns.

Nice To Haves

Know what experiences will work for large B2B as well as small PLG motions.

Responsibilities

Define and execute the long-term vision for the global corporate website, aligning digital experiences with overall business objectives and GTM strategies.
Own the end-to-end user journey, conducting user research, heat mapping, and usability testing to identify friction points and implement intuitive navigation and UI patterns.
Lead a rigorous A/B testing and experimentation framework to optimize high-value pages (Home, solutions, Demo) for lead generation and pipeline impact.
Own consolidation strategy for subdomains and PANW websites that do not currently live under .com.
Own complete website “clean up” strategy to deprecated pages with competing content, have low visit rates and/ or outdated; consolidate product and solutions.
Modernize the site’s structure to ensure content discoverability and a logical flow for various personas (from C-suite to technical practitioners).
Implement dynamic content and 'segment-aware' experiences using our MarTech stack.
Stitch the website journey to the campaign strategy and optimize quality website traffic, interactions and conversions.
Establish web standards, components, and design systems that allow regional teams to scale while maintaining global brand integrity.
Collaborate with Content and SEO teams to ensure the site is technically sound, mobile-first, and optimized for organic growth, and configure content to dominant GEO referencing.
Monitor and improve core web vitals (load speeds, responsiveness) and system uptime, ensuring a premium experience regardless of geography.
Oversee relationships with external web development agencies, UX designers, and platform vendors (CMS, hosting, and analytics).
Implement AI agents to drive user interaction and collect lead data seamlessly.
Define and monitor key website KPIs (conversion rates, bounce rates, time-on-site) and report insights to the executive leadership team.
Use Adobe Analytics or Google Analytics 4 to identify trends and pivot strategies based on real-time user behavior.
Develop a modular library of reusable components and UI patterns to ensure brand consistency and allow for rapid deployment.
Prioritize WCAG compliance (Web Content Accessibility Guidelines) to ensure the site is usable for everyone.
Design with a 'smallest-screen-first' mentality to ensure performance and legibility are never sacrificed on mobile devices.