Director of UX

LifeMD•New York, NY

About The Position

LifeMD is seeking a highly strategic and customer-obsessed Director of UX to lead experience design across patient experiences, physician workflows, and end-to-end digital care journeys. This role will play a critical part in shaping how patients discover, access, engage with, and continue care across LifeMD’s healthcare platform. You will design experiences that improve trust, accessibility, engagement, provider efficiency, and long-term healthcare outcomes while helping scale one of the fastest-growing digital healthcare ecosystems in the industry. The ideal candidate combines strong UX craft, systems thinking, customer empathy, healthcare workflow understanding, and data-informed design decision making.

Requirements

10+ years of UX/Product Design experience designing complex digital products and customer experiences
Strong portfolio demonstrating end-to-end customer journey thinking and scalable systems design
Deep understanding of user-centered design methodologies, interaction design, information architecture, and accessibility principles
Experience using analytics, experimentation, and behavioral insights to inform UX decisions
Strong communication, collaboration, and stakeholder management skills
Ability to navigate ambiguity and operate effectively in fast-paced, cross-functional environments

Nice To Haves

Experience designing healthcare, telehealth, SaaS, marketplace, or highly regulated digital experiences preferred
Familiarity with AI-enabled product experiences and intelligent workflow design is a plus

Responsibilities

Lead end-to-end UX design initiatives across patient acquisition, onboarding, consultation, treatment, pharmacy, and longitudinal care journeys
Design intuitive and scalable physician and provider experiences that improve operational efficiency and care delivery workflows
Create user flows, journey maps, wireframes, prototypes, and high-fidelity designs across web and mobile healthcare experiences
Partner closely with Product, Engineering, Clinical Operations, Analytics, Growth, and Compliance teams to shape customer-centric healthcare experiences
Use customer research, behavioral analytics, and experimentation insights to improve patient engagement, retention, conversion, and satisfaction
Design AI-enabled healthcare experiences including personalization, intelligent workflows, recommendations, and automated engagement touchpoints
Contribute to scalable design systems and accessibility standards across LifeMD’s digital ecosystem
Advocate for human-centered, compliant, and data-informed design practices across healthcare experiences