Director of Strategic Partnerships

Sorren, Inc.•Madison, WI

2d•$100,000 - $150,000

About The Position

The Director of Strategic Partnerships is a high-impact, senior business development role focused on LIFT's national growth strategy. This individual will be responsible for identifying, engaging, and converting reseller partners across key professional services verticals such as CPA firms, insurance companies, independent banks, and coaching and training organizations. The role requires a relationship-first, results-driven professional experienced in association and membership ecosystems. The Director will work closely with the CEO to co-close reseller agreements, manage the full sales cycle from prospecting to conversion, and build a national pipeline of partners. This is an opportunity to shape the partner ecosystem of a growing company.

Requirements

5+ years of business development or partnership sales experience, preferably in software or SaaS.
Proven track record of closing channel, reseller, or partner agreements, including managing a pipeline from first outreach through signed contract.
Established relationships or credibility in association and membership ecosystems, such as CPA societies, insurance or banking associations, and professional services groups.
Strong executive-level presentation and consultative selling skills, with the ability to co-close deals alongside a CEO.
CRM discipline and pipeline reporting, meaning consistent tracking of activity and regular forecasting to leadership.

Responsibilities

Build and sustain active relationships within national associations and membership organizations across target verticals, including CPA firms, insurance companies, independent banks, professional services firms, and coaching and training companies.
Prospect association and membership lists to identify, research, and qualify potential reseller partners.
Secure introductory meetings and deliver compelling presentations to pitch the LIFT Factor suite reseller agreement.
Co-close reseller agreements in partnership with the CEO, bringing consultative insight and executive presence to every deal.
Present training contract opportunities as a secondary offering throughout the sales process.
Develop and maintain a healthy, well-documented national pipeline of partner prospects at all stages of the funnel.
Track all outreach, meetings, and deal progress in CRM and deliver regular pipeline reports to the CEO.
Build deep vertical market knowledge to tailor messaging, positioning, and value propositions to each target segment.
Represent LIFT at industry events, conferences, and association gatherings to expand brand presence and sourcing opportunities.