Director of Strategic Markets and Concrete Protection

Carboline•Maryland Heights, MO

1d•Hybrid

About The Position

The Director of Strategic Markets and Concrete Protection is a senior individual contributor responsible for identifying, developing, and executing growth strategies across multiple market segments. This role bridges business development and marketing to advance Carboline’s penetration within targeted markets through specification development, strategic positioning, and product collaboration. Working cross-functionally with Sales Directors, Engineering Sales, Marketing, and RD&I, this role serves as a subject matter expert and market champion for assigned segments.

Requirements

Bachelor’s degree in Business, Marketing, or a technical discipline preferred; equivalent experience will be considered
Minimum of 10–15 years of progressive experience in the protective coatings or related specialty chemical industry
At least 5 years of experience in a Market Manager or equivalent role
Proven experience developing and executing strategies across multiple markets or market segments
Valid driver’s license required

Responsibilities

Own and monitor P&L performance for assigned markets; understand and support corporate and individual budgeted sales and margin objectives
Develop and execute go-to-market strategies across multiple assigned market segments to drive revenue growth, volume, and profitability
Lead multi-market strategic planning by identifying opportunities, competitive threats, and market entry points across assigned segments
Build and maintain specification positions with key engineers, owners, and specification consultants; develop and manage specifications for targeted engineering and owner accounts
Collaborate with RD&I and Product Line Management to identify new product requirements based on market trends, competitive gaps, and customer needs; provide actionable input to guide product development priorities
Partner with Marketing to develop promotional materials, sales tools, and other market-facing resources for assigned segments
Work closely with Sales leadership to develop and recommend pricing strategies informed by competitive analysis, market intelligence, and segment-specific dynamics
Align business development efforts with field execution by engaging Sales Directors, Engineering Sales, and Technical Sales teams; participate in joint sales calls on key accounts and projects as needed
Define inventory priorities for designated market segments in partnership with the SIOP team
Establish customer service levels in collaboration with the Customer Service team
Represent Carboline as a thought leader within assigned markets through participation in industry conferences, trade shows, technical publications, and speaking engagements
Maintain accurate and comprehensive CRM records to track customer interactions, sales pipelines, project opportunities, and market intelligence
Analyze competitive positions and market trends; translate insights into clear, actionable strategic recommendations for leadership
Champion the Company’s safety and quality programs.