About The Position

NIVA Health is growing its wellness clinics across Florida and Michigan, with new markets ahead. Our clinics offer a mix of cash-pay and insurance-based services, including weight loss, joint and knee pain, executive physicals, IV therapy, allergy care and other wellness programs. We're looking for a Director of Strategic Growth & Sales to make our cash business bigger, smarter and more repeatable. This role will own cash revenue growth across our wellness clinics. You'll lead our Wellness Growth & Sales team, improve conversion, build sales accountability and work with Marketing and clinic leadership to turn opportunities into revenue. The ideal candidate will find new ways to grow the business, create new cash-pay offers, packages or campaigns, improve conversion and average patient value, reactivate former patients, increase repeat and referral revenue, find opportunities in unused clinic/provider capacity, launch new wellness services or markets, and test ideas and scale what works. The role also involves understanding the basics of payer-driven patient volume, clinic economics and how insurance and cash services work together.

Requirements

  • 5+ years in sales, growth or revenue leadership, ideally in healthcare, consumer health or another patient-facing environment.
  • Personally owned a meaningful revenue target.
  • Built and coached a high-performing sales/enrollment team.
  • Strong CRM and funnel management experience.
  • A track record of improving conversion and revenue.
  • Experience with cash-pay healthcare or direct-to-consumer campaigns (strong plus).
  • The commercial instinct to look at a clinic and immediately see opportunities.
  • The ability to work effectively with providers, Marketing and Operations.

Nice To Haves

  • Experience with cash-pay healthcare or direct-to-consumer campaigns

Responsibilities

  • Own cash revenue growth across our wellness clinics.
  • Lead our Wellness Growth & Sales team.
  • Improve conversion and average patient value.
  • Build sales accountability.
  • Work with Marketing and clinic leadership to turn opportunities into revenue.
  • Create new cash-pay offers, packages or campaigns.
  • Reactivate former patients.
  • Increase repeat and referral revenue.
  • Find opportunities in unused clinic/provider capacity.
  • Launch new wellness services or markets.
  • Test ideas and scale what works.
  • Identify opportunities across services, capacity and patient demand.
  • Build the commercial playbook for new clinic launches.

Benefits

  • Equal Employment Opportunity: NIVA Health is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service