Director of Strategic Communications
About The Position
The Director of Strategic Communications leads communications for the Kogod School of Business, including communications planning, integrated campaign design and production, budget administration, vendor relationship management, and collaboration with university offices. The position guides the School’s brand and reputation, ensuring effective positioning and messaging, alignment with university communications, and compliance with brand standards. It works with internal and external partners and directs School communications, including presentations and reports on behalf of the Dean. The role has primary responsibility for Kogod website content and manages direct reports and student workers. The Director establishes and advances the School’s messaging and identity in coordination with university standards; directs content strategy and communications across web, social media, email, multimedia, publications, and other channels; and manages media relations and opportunities for faculty and staff. The role also oversees communications staff workflow, vendor contracts and procurement, and coordination with campus offices. The position supervises the Senior Designer, Communications Manager, Social Media Coordinator, Senior Digital Designer, and Senior Videographer.
Requirements
- Bachelor’s degree.
- 8–10 years of relevant experience.
- Deep understanding of online marketing and communications, including writing for the web, social media, and project management.
- Strong interpersonal, written, and verbal communication skills, with the ability to build long-term relationships with on- and off-campus partners, vendors, and agencies and coordinate with campus resources.
- Ability to multitask, meet deadlines, and maintain close attention to detail.
- Proficient computer skills, including Microsoft Office, Adobe Suite, web graphics, video editing, database development, and tools needed as technology evolves.
- Ability to manage and prioritize multiple tasks with attention to detail.
- Knowledge of guerrilla marketing tactics and social media strategies.
- Experience managing direct reports.
- Expertise in strategic planning, professional marketing, brand leadership, and audience insight.
- Strategic thinking, natural curiosity, and willingness to improve results and experiment with new methods and ideas.
- Demonstrated ability to use and interpret data to inform marketing decisions.
- Familiarity with marketing tools such as HubSpot or Salesforce.
Nice To Haves
- Master’s degree.
Responsibilities
- Establish, advance, and execute messaging and identity for the Kogod School of Business in coordination with university identity standards.
- Develop the School’s visual identity and design and produce integrated marketing collateral promoting academic programs, services, and faculty.
- Direct the School’s content strategy, including competitive positioning, search optimization, resource use, and communications workflow among stakeholders.
- Work with the assistant dean and senior staff to identify communications priorities and collaborate on publications, video, print collateral, and email newsletters.
- Oversee the Kogod website, social media channels, email campaigns and communications, multimedia, externally hosted websites, and apps.
- Monitor Kogod’s online reputation, including its inclusion or exclusion from digital portals and forums.
- Manage communications to internal and external constituencies, including reports, presentations, and messages by the Dean.
- Review and vet messaging for signature and special events in coordination with School senior leadership and the Events team.
- Coordinate media opportunities for Kogod faculty and staff with University Communications, the PR partner, and media outlets.
- Develop a media relations strategy for Kogod faculty and staff and provide media training with University Communications.
- Assist faculty in developing strategies to communicate the public impact of their scholarship.
- Direct communications staff workflow and manage direct reports and student workers.
- Manage contracts, including bidding, negotiation, invoicing, vendor evaluation, issuing RFPs, and evaluating responses.
- Liaise with campus and School stakeholders to coordinate communications resources and ensure compliance with university-wide efforts.
- Provide counsel on School activities related to image, visuals, and rankings.
- Perform other duties as assigned.
Benefits
- Competitive benefits package; specific benefit options are not detailed in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Director
