Director of Social Strategy (US)

Cadillac Formula 1® Team • Indianapolis, IN

4d

About The Position

The Cadillac Formula 1® Team, backed by TWG Global and GM, is building a high-performance team and culture from the ground up to disrupt Formula 1®. The team emphasizes bold ambition, innovation, excellence, and a collaborative, ego-free environment. As the Director of Social Strategy, you will be responsible for shaping the voice, vision, and strategy of the team's social media platforms. This role involves leading a creative team to produce engaging content that connects with fans, amplifies the brand, and drives commercial impact.

Requirements

• Proven leadership experience in social media or content strategy at a senior level, preferably in sports, entertainment or high-profile brands
• Exceptional creativity, storytelling skills and an eye for visual content
• Proven track record of creating sponsorable franchises and driving revenue via social channels
• Strong understanding of social media trends, algorithms and content performance metrics
• Experience leading campaigns that drive both engagement and commercial outcomes
• Ability to thrive in a fast-paced, high-pressure environment and deliver high-quality content under tight deadlines

Nice To Haves

• Passion for motorsport and understanding of Formula 1® culture is highly desirable

Responsibilities

• Lead the strategy, creation, and execution of all social content across platforms including Instagram, TikTok, X (Twitter), YouTube and emerging channels
• Build and manage a high-performing team of social content creators, editors, designers and strategists. And collaborate with our internal Partnerships Team and Community Managers
• Develop innovative campaigns that grow global fan engagement and deepen loyalty
• Collaborate closely with marketing, PR and commercial teams to ensure social content aligns with broader brand and business objectives
• Use analytics and insights to measure content performance, optimize strategies and demonstrate ROI
• Keep ahead of trends in social media, storytelling, video and emerging platforms to maintain a competitive edge
• Ensure brand consistency, tone of voice and creative excellence across all social channels

Benefits

• healthcare
• generous time off
• huge potential for career development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed