Director of Social Strategy (US)

Cadillac Formula 1® Team•Fishers, IN

16h

About The Position

As the Director of Social Strategy, you will shape the voice, vision and strategy of our social media platforms. You will lead a creative team to produce captivating content that connects fans and amplifies the brand, while driving commercial impact.

Requirements

Proven leadership experience in social media or content strategy at a senior level, preferably in sports, entertainment or high-profile brands
Exceptional creativity, storytelling skills and an eye for visual content
Proven track record of creating sponsorable franchises and driving revenue via social channels
Strong understanding of social media trends, algorithms and content performance metrics
Passion for motorsport and understanding of Formula 1® culture is highly desirable
Experience leading campaigns that drive both engagement and commercial outcomes
Ability to thrive in a fast-paced, high-pressure environment and deliver high-quality content under tight deadlines

Responsibilities

Lead the strategy, creation, and execution of all social content across platforms including Instagram, TikTok, X (Twitter), YouTube and emerging channels
Build and manage a high-performing team of social content creators, editors, designers and strategists. And collaborate with our internal Partnerships Team and Community Managers
Develop innovative campaigns that grow global fan engagement and deepen loyalty
Collaborate closely with marketing, PR and commercial teams to ensure social content aligns with broader brand and business objectives
Use analytics and insights to measure content performance, optimize strategies and demonstrate ROI
Keep ahead of trends in social media, storytelling, video and emerging platforms to maintain a competitive edge
Ensure brand consistency, tone of voice and creative excellence across all social channels