Director of Social Strategy (US)

Cadillac Formula 1 Team•Fishers, IN

About The Position

The Cadillac Formula 1 ® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1 ® , bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow. We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead. A New Chapter Begins. Fueled by bold ambition Play your part in getting us on the grid. Closing Date: 24th April 2026 As the Director of Social Strategy, you will shape the voice, vision and strategy of our social media platforms. You will lead a creative team to produce captivating content that connects fans and amplifies the brand, while driving commercial impact.

Requirements

Proven leadership experience in social media or content strategy at a senior level, preferably in sports, entertainment or high-profile brands
Exceptional creativity, storytelling skills and an eye for visual content
Proven track record of creating sponsorable franchises and driving revenue via social channels
Strong understanding of social media trends, algorithms and content performance metrics
Passion for motorsport and understanding of Formula 1 ® culture is highly desirable
Experience leading campaigns that drive both engagement and commercial outcomes
Ability to thrive in a fast-paced, high-pressure environment and deliver high-quality content under tight deadlines

Responsibilities

Lead the strategy, creation, and execution of all social content across platforms including Instagram, TikTok, X (Twitter), YouTube and emerging channels
Build and manage a high-performing team of social content creators, editors, designers and strategists. And collaborate with our internal Partnerships Team and Community Managers
Develop innovative campaigns that grow global fan engagement and deepen loyalty
Collaborate closely with marketing, PR and commercial teams to ensure social content aligns with broader brand and business objectives
Use analytics and insights to measure content performance, optimize strategies and demonstrate ROI
Keep ahead of trends in social media, storytelling, video and emerging platforms to maintain a competitive edge
Ensure brand consistency, tone of voice and creative excellence across all social channels