Director of Social Media

Cozy Earth • Lehi, UT

7d

About The Position

Cozy Earth is a rapidly growing company recognized on the Inc. 5000 list and celebrated for its consistent presence on "Oprah's Favorite Things." As a lifestyle brand focused on redefining everyday comfort, Cozy Earth offers a dynamic environment for employees to shape a growing brand and see their impact quickly. The company is seeking a Director of Social Media to build and lead its social media strategy across all platforms, including Instagram, TikTok, and emerging channels. This role requires a blend of strategic thinking and creative storytelling to drive growth through social media, ensuring brand consistency while embracing culturally relevant and bold creative content.

Requirements

• 5+ years of social media experience with a track record of growing engaged communities on Instagram and TikTok
• A sharp creative eye with strong instincts for visual storytelling, trends, and short-form video content
• Strong collaborator who partners effectively with brand, creative, and marketing stakeholders
• Deep fluency in platform best practices, content trends, and social analytics tools
• Experience managing content calendars, production workflows, and cross-functional timelines
• Excellent written and verbal communication skills, with a strong sense of brand voice

Nice To Haves

• Experience in DTC, lifestyle, or consumer product brands preferred

Responsibilities

• Own the end-to-end social media strategy across social media platforms, aligning content and channel priorities with broader brand and marketing goals
• Lead ideation, planning, and production of a high-volume content calendar, bringing a strong creative eye to concepts, formats, trends, and storytelling that fit the Cozy Earth brand voice
• Partner closely with the brand, creative, and marketing teams to ensure social content reflects brand guidelines while pushing creative boundaries
• Manage, mentor, and grow a team of social media and content creators, setting clear goals and providing regular coaching and feedback
• Stay ahead of platform trends, algorithm changes, and cultural moments, translating them into timely, on-brand content opportunities
• Build and manage relationships with influencers, creators, and external partners to expand reach and content variety
• Define and track key social KPIs (engagement, follower growth, reach, conversion), reporting performance and insights to leadership on a regular cadence
• Oversee community management strategy, ensuring timely, on-brand engagement with followers and customers
• Manage social content budget and resource allocation, including any paid social amplification in partnership with the performance marketing team
• Champion a test-and-learn approach, using data and performance insights to refine content strategy continually
• Other duties as assigned

Benefits

• Medical, dental, and vision coverage
• 401K plan
• Flexible PTO
• Monthly self-care benefit
• Generous discounts on all products

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed