Director of Social Media

Texas A&M • College Station, TX

15d • $125,000

About The Position

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ . The Director of Social Media leads Texas A&M University’s enterprise-wide social media strategy and operations to strengthen the university’s global reputation, elevate storytelling, and deepen audience engagement. This role oversees institutional channels, governance, staff, agency partners, and creator relationships, ensuring alignment with brand standards, campaign priorities, and institutional goals. The Director serves as a strategic advisor to executive leadership and a key collaborator across Marketing, Communications, and Creative teams.

Requirements

• Bachelor’s degree in Marketing, Film, Media Arts, Communications, Digital Media, ore related field
• Ten years of progressively responsible experience in social media, digital communications, or marketing, including three years of supervisory experience
• Advanced understanding of major and emerging social platforms
• Exceptional communication, storytelling, and presentation skills
• Strong leadership, collaboration, and strategic thinking abilities
• Data-driven decision-making and analytical skills
• Expertise in reputation and crisis management in digital environments
• Ability to confidently manage upward and influence across complex organizations
• Commitment to accessibility, inclusion, and ethical communication

Nice To Haves

• Five years of experience in a supervisory role
• Demonstrated success leading enterprise or multi-brand social media ecosystems within large, complex organizations
• Proven ability to design and operationalize social media programs across paid, organic, and creator ecosystems
• Strong portfolio showing hands-on content creation across platforms, audiences, and formats
• Track record building, leading, and developing high-performing social and production teams in collaboration with agencies and creators
• Proven experience managing cross-functional partners and external agencies while delivering cohesive, high-impact work
• Demonstrated ability to present strategy, performance, and recommendations to executive leadership

Responsibilities

• Strategic Leadership and Collaboration Translate institutional brand and marketing strategies into high-impact, platform-specific social media plans
• Present social media strategy, creative direction, and performance insights to executive leadership
• Serve as a trusted advisor to senior leaders, providing clear recommendations and risk-aware guidance
• Partner with Marketing, Communications, campus stakeholders, agency partners, and external creators to execute integrated campaigns
• Oversee paid, organic, and influencer initiatives, ensuring quality, consistency, and measurable impact
• Manage relationships with agencies, production partners, and professional and influencer content creators
• Monitor performance metrics and deliver actionable insights to leadership
• Stay current on platform trends, technologies, and best practices
• Operations, Governance and Channel Management Lead daily operations, workflows, and content delivery across institutional channels
• Manage governance for decentralized university accounts through training, guidance, and quality standards
• Direct scheduling, publishing, and accessibility compliance across platforms
• Oversee reporting, social listening, and monitoring in partnership with Public Relations and Issues Management teams
• Team Leadership and Development Lead and mentor a team of full-time staff, student employees, and interns
• Set priorities, assign responsibilities, and maintain accountability for quality and performance
• Foster a collaborative, innovative, and comprehensive team culture
• Align team structure and capacity with evolving institutional needs
• Content Production and Creative Standards Oversee video, photography, and graphic production for social platforms
• Review and approve creative assets for accuracy, accessibility, tone, and brand alignment
• Partner with internal and external creative teams to continually elevate content quality

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts , and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director