Director of Sales

Auburn, RAM Hotels•Auburn, AL

1d•Onsite

About The Position

The Director of Sales is responsible for revenue production for hotels while meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). This role requires a strong sales mindset, the ability to sell the "product", and leadership qualities to drive sales success.

Requirements

High school graduate or equivalent
Two to three years work-related experience (Sales experience required)
One year of progressive Sales experience
Must be able to travel – up to 20%
Persuasive interpersonal skills, self-directed, and independent
Ability to work in a fast-paced environment
Must be flexible to work varied schedules
Excellent written and oral communication skills
Ability to multi-task, listen attentively, problem-solve, and pay attention to detail
Ability to express compassion while remaining composed
Ability to remain calm and focused while working under pressure
Ability to understand financial documents, information, data, etc.
Ability to integrate
Promote the property by demonstrating a “top-notch” attitude toward our guests, including anticipating guests’ needs
Ensure that you are always a positive representation of the property
Embrace and respect diversity and multi-cultural environments

Nice To Haves

Previous experience in the hospitality industry
Experience in hospitality sales, policies, and procedures

Responsibilities

Direct the day-to-day activities of the sales department, including planning, organizing, and assigning work.
Develop and communicate strategies and goals, train and advise the team on policies and procedures.
Develop business through direct sales solicitation, secure new clients, and maintain existing clients.
Execute sales plans and strategies to maximize hotel profitability.
Follow up on leads to gain additional business.
Increase profitable sales volume by meeting and exceeding financial and proactive selling goals.
Ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented.
Develop and assist with marketing and sales strategy based on market segment strengths.
Implement marketing and sales plans, understand hotel demand segments, and leverage hotel strengths against competitors.
Analyze competitor strengths and weaknesses.
Analyze current/potential market sales and trends.
Coordinate all activity to maintain and increase revenue and market share.
Conduct ongoing competitor pricing and product analysis.
Prepare departmental budget that reflects the hotel’s business plan.
Forecast occupancy fluctuations and direct selling activities to maximize revenue.
Forecast occupancy changes based on market conditions.
Meet or exceed budgeted revenue per available room (REVPAR) for the hotel.
Achieve sales revenue goals by managing to sell in-house guests and room nights through outside sales calls, telemarketing, hotel site visits, and networking events.
Support Guest Services as the hotel’s driving philosophy.
Demonstrate a commitment to Guest Services by responding to guests’ needs and providing resolution.
Execute the operational aspects of business booked, including generating proposals, contracts, and guest correspondence.
Perform other tasks as necessary or required to meet or exceed guest satisfaction.