DIRECTOR OF SALES - KSLA
About The Position
This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a modern media sales leader with strong digital fluency, GTM strategy, pipeline forecasting, team coaching, key account development, and executive-level communication and negotiation skills. Gray Media is seeking a high-impact Director of Sales to lead revenue growth across broadcast, digital, and streaming/CTV in Shreveport. This is a role for a modern sales leader—an operator who can build talent, drive execution, and accelerate a multi-platform revenue engine. The Opportunity: • Lead a meaningful team: Manage a team of sellers plus sales managers with full accountability for performance, coaching, and development. • Significant digital runway: Digital is under-penetrated today, offering substantial upside for a leader who can modernize the sales motion and expand integrated solutions. • Real ownership & visibility: This is a chance to shape strategy, packaging, and execution without layers of bureaucracy—and to be recognized for results. • Quality of life: Shreveport offers a lower cost of living, shorter commutes, and the opportunity to be a visible business leader in a market where relationships and outcomes matter. • Market Dominance: KSLA & GDM Shreveport are market leaders in the space. The tools and resources you'll utilize to take us to the next level are second to none. What you’ll do: • Drive overall revenue performance and accelerate digital/CTV growth through integrated, outcome-focused selling. • Maximize inventory, leveraging popular sports and live events, breaking news/weather, and other high-visibility opportunities • Lead, coach, and elevate team performance with a disciplined operating cadence (pipeline, forecasting, productivity). • Develop GTM strategy, strengthen key accounts, and expand new business in priority categories. • Partner cross-functionally to deliver best-in-market execution and client outcomes. What we’re looking for: • Sales leadership experience in media/advertising with strong digital fluency (programmatic, CTV/OTT, data/targeting, measurement). • Track record of building high-performing teams and delivering consistent results. • Executive presence with strong communication and negotiation skills.
Requirements
- Proven sales leadership experience in media, broadcast, digital, or advertising sales.
- Strong digital fluency, including knowledge of programmatic advertising, CTV/OTT, streaming, audience targeting, data, and measurement.
- Track record of driving revenue growth across multiple platforms, including broadcast, digital, and emerging media channels.
- Experience leading and coaching sales teams, including sellers and sales managers.
- Ability to build high-performing teams through talent development, accountability, and consistent performance management.
- Strong strategic planning skills, including go-to-market strategy, packaging, inventory monetization, and new business development.
- Pipeline management and forecasting discipline, with the ability to manage productivity and execution cadence.
- Experience strengthening key accounts and expanding revenue in priority business categories.
- Client-focused selling ability, with an emphasis on integrated, outcome-based advertising solutions.
- Cross-functional collaboration skills to deliver strong execution and measurable client outcomes.
- Executive presence, including strong communication, presentation, and negotiation skills.
- Understanding of local market dynamics, relationship-based selling, and community business leadership.
- Ability to maximize premium inventory, including sports, live events, breaking news, weather, and other high-visibility opportunities.
- Entrepreneurial ownership mindset, with the ability to shape strategy and deliver results with limited bureaucracy.
- In short, the ideal candidate is a modern media sales leader who can grow revenue, maximize digital sales, coach teams, build client relationships, and execute across broadcast, digital, streaming, and CTV/OTT platforms.
Responsibilities
- Lead a meaningful team: Manage a team of sellers plus sales managers with full accountability for performance, coaching, and development.
- Drive overall revenue performance and accelerate digital/CTV growth through integrated, outcome-focused selling.
- Maximize inventory, leveraging popular sports and live events, breaking news/weather, and other high-visibility opportunities
- Lead, coach, and elevate team performance with a disciplined operating cadence (pipeline, forecasting, productivity).
- Develop GTM strategy, strengthen key accounts, and expand new business in priority categories.
- Partner cross-functionally to deliver best-in-market execution and client outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
