Director of Sales (Canada)
About The Position
The Director of Sales, Canada is responsible for driving revenue growth, expanding market share, and strengthening distributor, contractor, and representative relationships for the Flex-Tek Construction & Thermal Solutions Groups across all of Canada. This role provides national sales leadership, develops and executes the Canadian sales strategy, and is accountable for creating, building, and leading a high-performing sales team that delivers sustainable growth across all provinces and territories. The position requires strong commercial leadership, disciplined execution, and the ability to collaborate cross-functionally to support broader regional and company objectives.
Requirements
- Minimum 10+ years of progressive sales experience, including demonstrated success creating, building, and leading sales teams across Canada.
- Demonstrated success in field sales within HVAC/R, mechanical, or gas piping products.
- Strong understanding of two‑step distribution and contractor pull‑through selling.
- Strong communication, negotiation, and presentation skills; able to deliver training and product demonstrations.
- Highly organized and commercially disciplined, with the ability to lead priorities, resources, and customer engagement across a national Canadian sales territory.
- Technical aptitude of plumbing and HVAC system applications and installs.
- Proficiency with Microsoft Office tools and CRM systems.
- Valid driver’s license and ability to travel extensively across Canada, including local and overnight travel.
Responsibilities
- Develop and execute a Canadian sales strategy to achieve revenue targets, grow market share, and strengthen commercial performance across all of Canada.
- Consistently achieve monthly, quarterly, and annual sales goals, and take corrective action when performance is trending below plan.
- Create, build, lead, and coach a high-performing sales team across Canada, setting clear expectations, driving accountability, and developing talent to support growth objectives.
- Build and maintain relationships with key HVAC/plumbing/mechanical distributors; increase stocking levels, improve SKU coverage, and drive counter‑level sell‑through.
- Win contractor loyalty and increase product adoption through jobsite visits, demonstrations, training, and on‑site support.
- Identify and pursue new accounts, verticals, and opportunities in residential, commercial, and industrial segments.
- Maintain an active sales pipeline, keep CRM information current, and provide accurate territory forecasts.
- Monitor competitor activity, pricing, and market trends; position product value to protect profitability and win share.
- Coordinate and deliver product training/certifications for distributor, contractor, and representative agency staff; support counter days and open houses.
- Represent the organization at trade shows and promotional events to build brand awareness and generate qualified leads.
- Partner with marketing, technical service, operations, and product teams to support customers, resolve issues, and align field activity with business objectives.
- Assist with technical problem identification and resolution, coordinating with internal resources as needed.
- Perform all activities in accordance with company policies, applicable laws, and safety requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
