Director of Sales

Hersha Hospitality Management LP•Woodbury, MN

6d•Onsite

About The Position

Sheraton Woodbury is seeking a Director of Sales to enhance market share through direct sales and strategic community partnerships. This role focuses on maximizing revenue across all distribution channels and implementing strategic sales plans, marketing initiatives, e-commerce strategies, and public relations efforts.

Requirements

Four-year college degree required
Previous sales experience in a comparable hotel size and scope required
Public relations and community marketing experience required
Proficient in use of Excel, Word, Delphi and access database tools

Nice To Haves

Additional/advanced degree coursework in business administration, marketing and communications a plus
Operations experience preferred
Catering experience is preferred
Marriott experience is a plus
CITY experience preferred

Responsibilities

Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry, and personal development.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Travel locally to conduct outside calls, promote the hotel, and review competition.
Follow sustainability guidelines and practices.
Perform other duties as requested by management.