Director of Sales - Hospitality

LLOYD COMPANIES INC•Rapid City, SD

1d•Hybrid

About The Position

The Director of Sales is responsible for the revenue generation and sales activity of their assigned hotel. This person is focused on client development and retention, revenue generation, and sales & marketing activity to provide an optimal return to the investors. Additionally, this employee also has specific training and experience to oversee team members providing guidance and leadership.

Requirements

Hold self and others to high ethical standards.
Exceptional leadership and management skills to include recruiting, hiring, team building, coaching and mentoring skills.
Exceptional sales skills to include client development, retention and communication.
Demonstrated strategic thinking skills.
Excellent oral and written communication skills.
Strong understanding of and the ability to lead revenue management and sales strategies.
Strong financial management skills and well versed in budgeting and forecasting.
Ability to understand financial statements and creating and maintaining budgets.
Analytical capability and methodical approach to presenting and interpreting data.
Sales ability and a competitive spirit.
High energy personality.
Strong interpersonal and communication skills to develop and enhance business relationships.
Sales and marketing experience to include sales training and goal setting, market analysis, market plan creation and implementation.
Active member of the community.
Desire to network and get involved.
Willingness to provide exceptional customer service.
Warm, friendly and service-oriented philosophy.
High degree of flexibility and tolerance for change.
Ability to train, develop, and mentor personnel.
Computer literate.
Excellent organizational and follow-through skills.
Ability to carry out multi-task projects.
Ability to work well with diverse groups or individuals.
Regular and consistent attendance.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
Ability to apply concepts of basic algebra.
Ability to read, understand and analyze industry financial and competition/market reports.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Nice To Haves

Bachelor’s Degree preferred in related field; and/or 3-5 years of equivalent experience in Hospitality Sales or related industry.
Ability to read, analyze, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, owners, and the general public.

Responsibilities

Hire, train, and supervise a variety of leadership and team member positions.
Generate enthusiasm, spirit, and loyalty amongst the team and maintain a good line of communication.
Ensure that all staff members provide the highest level of service to guests and visitors.
Ensure guest and associate safety by continually assessing safety and security throughout the property.
Work with above property leaders, brand and other key stakeholders to successfully complete all tasks and responsibilities related to the pre-opening and/or opening phases of the hotel.
Meet budgeted income, expense, and sales goals for the hotel.
Work with the General Manager on the development of the annual budget for the hotel.
Review sales and financial operations on a consistent basis and complete required reporting for the hotel on a daily, weekly, monthly, and annual basis.
Evaluate market conditions with key hotel leadership and above property leaders to develop and implement on-going revenue management and sales strategies in accordance with the market and budgeted goals.
Perform sales calls (new and relationship maintenance calls) and sales activities on a weekly basis.
Develop, in accordance with company policy, weekly, monthly and annual sales goals, monitor performance and provide feedback and leadership to ensure team and personal goals are met.
Development of an annual marketing plan and conduct sales and marketing reviews on a periodic basis.
Work with property food & beverage, catering, and service leaders to develop appropriate menu and event design options that are relevant to clients and current trends.
Develop, and update on a regular basis, sales and marketing collateral, pricing strategies, sales strategies, goals, and all activity essential to meeting hotel financial and service goals.
Participate in all revenue management activity, assisting the general manager in setting strategy, performing rate management tasks, and ensuring direct reports are trained and performing to the standards set.
Ensure effective participation in all required and desired optional programs and partnerships with brand, third-party, industry, travel agent (OTA), and like programs, keeping information and inventory up-to-date.
Adhere to company client development, retention and communication standard and consistently and correctly reporting/recording all communication in approved customer relationship management software and/or files.
Understand and keep relationships current and meaningful with top clients, accounts, targets, brand contacts and community partnerships.
Respond immediately to all client inquiries and communication in a positive manner.
Explores and participates in new business opportunities, guest interaction moments and relationship building to enhance the continued development and growth of the hotel and company.
Provide professional feedback to the General Manager, ensuring the property is properly maintained and that all necessary repairs, improvements, etc. are completed in a prompt and appropriate manner as to not negatively impact guest experiences.
Be attentive to all hotel operational and guest relationship management needs and concerns.
Act as manager-on-duty in the absence of leadership or as assigned and be on-call as required.
Identify and train hotel leadership and future leaders, ensuring an adequate succession plan is in place.
Lead by example in all encounters with team members, guests, clients, vendors, and the general public.
Gain approval for all expenses and purchases outside of agreed upon operational expenses.
Be thoroughly knowledgeable of, comply, and enforce in a fair and equitable manner all company operating and personnel policies, procedures, rules and regulations.
Resolve, by working with the General Manager, and/or reach a compromised solution to personnel and operational problems which arise in a timely, accurate, compassionate and professional manner.
Maintain and demonstrate professional and technical knowledge by attending seminars, educational workshop training sessions; reviewing professional publications; establishing personal networks; participating in professional societies; becoming involved in community events and always representing the hotel and company in a positive professional manner.
Ensure continuing education and training requirements of self and team members are met and recorded.
Conduct required reviews for direct reports and make recommendations for compensation adjustments in accordance with company policy.
Coach staff to study and investigate areas such as sales, public relations, guest relationships, upselling, service, quality improvement, cost reduction, and method improvements.
Ensure appropriate day-to-day decisions for the property that follow company standards are made and train and empower staff to do the same.
Supervise and control the sales, marketing and operation of the hotel in a cost-effective manner.
Ensure established deposit and accounts receivable targets/requirements are reached and maintained.
Conduct periodic account reviews and audits of direct reports files to ensure proper recording, reporting, and sales activities are met.
Ensure the sales department and team is managed in compliance with company policies and procedures, ensuring standards for safety, quality, and guest satisfaction are met.
Ensure that sales operations are managed in compliance with all local, state, and federal laws and that the standards and regulations of all acceptable brand requirements, and management agreements are met.
Work with the General Manager and the Regional Director of Operations (if needed) to handle and resolve guest/client complaints and inquiries in a timely and professional manner, ensuring that a “win-win” solution results and that both the guest and the company are satisfied with the outcome.
Train and empower direct reports to act on behalf of the hotel and company in guest service recovery procedures.
Conduct daily property walks including public areas, meeting space and relevant back-of-house areas ensuring the property always projects a clean, well-maintained image.
Correct or report all safety issues immediately.
Respond in a timely manner to all hotel and/or guest emergencies or needs and communicate as needed to the General Manager.
Perform all other duties assigned and those that may be necessary to achieve hotel, company and divisional goals.