Director of Sales - Fore All

Worldwide Golf•Riverton, UT

About The Position

Fore All is a fast-growing women’s golf and lifestyle brand focused on changing the way women experience golf by blending fashion, sport, lifestyle, and community. As the company enters its next growth phase, they are seeking an experienced and driven Sales Director to lead the sales organization, accelerate national and global wholesale business, and build the necessary team and infrastructure for scaling. This role offers a significant opportunity to join a growing company at a pivotal moment and influence its future direction. The Director of Sales will be responsible for leading and expanding Fore All’s sales across Enterprise/National Accounts, Wholesale, Strategic Partnerships, and International Markets. Collaborating with the CEO and leadership team, this individual will develop and implement sales strategies while building a high-performing team to support aggressive growth. The role requires a blend of strategic leadership and hands-on sales capabilities, including presenting to retailers, negotiating national accounts, developing international distribution, reviewing forecasts, coaching the team, and establishing scalable systems and processes.

Requirements

8+ years of progressive sales experience, preferably within apparel, fashion, golf, sporting goods, or lifestyle brands.
Proven experience managing and growing national or enterprise retail accounts.
Demonstrated ability to open new accounts and generate meaningful new revenue.
Experience leading, hiring, and developing sales teams.
Strong understanding of wholesale planning, seasonal selling, forecasting, margins, and account profitability.
Strong negotiation, presentation, and relationship-management skills.
Entrepreneurial mindset and experience operating successfully within a fast-growing company.
Ability to balance big-picture strategy with hands-on execution.

Nice To Haves

Existing relationships with major retail buyers and industry decision-makers strongly preferred.
Experience working with international retailers, distributors, or global markets is highly preferred.

Responsibilities

Lead the strategy, acquisition, and growth of major national and enterprise retail accounts.
Develop relationships with key buyers, executives, and decision-makers across golf, sporting goods, fashion, lifestyle, and specialty retail.
Identify and pursue new strategic retail opportunities aligned with Fore All’s brand positioning.
Lead major account presentations, seasonal sell-ins, negotiations, and long-term account planning.
Develop account-specific growth strategies to expand doors, categories, programs, and annual revenue.
Build strong executive-level relationships with Fore All’s most important retail partners.
Help lead Fore All’s international sales strategy and expansion into key global markets.
Identify and develop relationships with international retailers, distributors, and strategic partners.
Evaluate new markets and opportunities while protecting Fore All’s brand positioning and long-term value.
Build scalable processes for managing international wholesale relationships.
Recruit, develop, and lead a high-performing sales organization.
Define the future structure of Fore All’s sales department as the company scales.
Establish clear roles, territories, account ownership, goals, KPIs, and accountability across the team.
Coach and develop sales team members while creating a high-performance, relationship-driven sales culture.
Create compensation and incentive structures that reward profitable growth and new business development.
Partner with the CEO and executive team to establish annual and multi-year sales goals.
Build sales forecasts and account-level revenue plans by channel, season, and customer.
Develop a strong pipeline of new enterprise, wholesale, and international opportunities.
Establish consistent reporting around pipeline, bookings, sell-through, account performance, and revenue.
Use sales data and market intelligence to identify opportunities and risks early.
Partner closely with Product, Merchandising, Operations, Finance, and Marketing to ensure sales growth is operationally supported.
Provide customer and market insights to influence future product assortments and merchandising strategies.
Work with Operations and Finance to ensure large programs are profitable, executable, and delivered successfully.
Partner with Marketing on strategic retailer launches, collaborations, and major account initiatives.