Director of Sales, Lazarus Naturals

Lazarus Naturals • Seattle, WA

10d • Hybrid

About The Position

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, with a vertically integrated business model spanning farming, extraction, chemical processing, packaging, and warehousing. Lazarus Naturals focuses on providing safe and accessible CBD products, including a 60% Assistance Program for veterans, people with disabilities, and low-income individuals. Cycling Frog aims to normalize casual use THC products by offering sessionable THC beverages at an affordable price point, similar to beer or soda. This role is based in either the Portland or Seattle office and reports to the VP, Ecommerce and Digital Marketing. The Director of Sales will be a key leader responsible for the wholesale ecosystem, including team leadership, sales strategy development, revenue growth, and account expansion. Travel is required as needed to maintain and build strong partnerships.

Requirements

• Proven expertise in Account Management, National Accounts, and Sales
• Strong experience in Sales Management and leading high-performing teams
• Demonstrated ability in Business Development and fostering strategic partnerships
• Excellent leadership, decision-making, and interpersonal skills
• Ability to develop and execute strategic initiatives for growth within a competitive marketplace
• Experience working within natural health products, supplements, or consumer packaged goods industry is a plus
• Bachelor’s degree in Business Administration, Marketing, or a related field; an advanced degree is a plus
• Willingness to travel as required to maintain and expand relationships
• Ability to work independently in a remote environment, with excellent organizational and time-management skills

Nice To Haves

• An advanced degree is a plus

Responsibilities

• Strategic ownership of wholesale expansion for Lazarus Naturals, including building long-term strategy, go-to-market plans for new products, strategic approach to market building, sales and operating budget to support revenue goals, and creating weekly, monthly, and quarterly metrics and KPIs.
• Develop and execute sales plans, pricing, and promotional programs to achieve revenue targets and KPIs.
• Develop relationships and expand accounts with brokers, comparing broker expansion ROI to building an internal team and growing both as results indicate.
• Oversee the primary account manager for regional and national retail chains across grocery, big box, and natural health categories.
• Identify and bring on new accounts, define ideal retail accounts, and build a business development strategy.
• Manage onboarding and client relationships for new and existing accounts.
• Build the strategy and organizational tools to support national retail accounts, broker relationships, DSD opportunities, and distribution partnerships for future category expansion.
• Attend trade shows and visit national chains to expand networks, building travel and trade show budgets and plans, identifying which shows to attend and how Lazarus Naturals should appear.
• Work with the brand team to build trade show assets.
• Manage and develop category managers and buyers to grow the Lazarus Naturals portfolio.
• Manage contract reviews and negotiations.
• Work closely with the Director of Marketing to ensure brand, merchandising, and marketing are executed to brand standards and guidelines.
• Work with the creative team to develop content for retail POP and sales marketing needs.
• Report on sales data and KPIs on a weekly, monthly, and quarterly basis, ensuring accurate data tracking and reporting to the marketing and sales teams.

Benefits

• Comprehensive benefits (medical, vision, and dental insurance, FSA/HSA for eligible plans, life insurance, EAP, and more)
• Five weeks PTO & three paid holidays per year
• Employee discount program
• Fully stocked kitchen
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director