Director of Sales - West

Visual Comfort & Co.•Skokie, IL

3d•$160,000

About The Position

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience. As our organization continues its global expansion, we are seeking driven professionals with a proven track record of delivering exceptional client service and consistently meeting sales objectives across both lighting and systems product categories. This position will lead independent sales representatives and company representatives calling on the specification, retail (stores) and builder channels. The Director of Sales will provide mentorship, performance management, and strategic direction to ensure consistent achievement of sales goals. Visual Comfort Offers: Work-Life Balance: This role meets with customers and team members primarily Monday through Friday with 80% travel required. Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement. Paid Time Off: Generous vacation accrual and paid time off policies. Holidays: 7 paid holidays per year, in addition to 2 floating holidays. Compensation: Competitive base salary with monthly variable compensation. Health Benefits: Visual Comfort pays the majority of employees medical, vision, and dental coverage, available starting the first of the month following your start date. Insurance: Company-provided life insurance and short-term disability coverage. Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

Requirements

Minimum 10 years of B2B sales experience, including at least five years in a sales leadership role
5+ years’ experience selling to residential home builders and/or architecture/design professionals
Bachelor’s degree in a related field or equivalent work experience; MBA preferred
Proven ability to lead and develop high-performing sales teams and while achieving revenue targets.
Strong financial and business acumen
Demonstrated leadership, collaboration, and strategic thinking skills
Ability to challenge conventional approaches through data-driven decision making
Skilled at viewing challenges from multiple perspectives and navigating complex solutions
Excellent verbal and written communication skills
Consistent demonstration of high professional and ethical standards.
Proficiency in CRM and other sales enablement tools
Willingness and ability to travel extensively (up to 80%)

Nice To Haves

MBA preferred

Responsibilities

Develop and implement regional sales strategies aligned with corporate goals.
Identify growth opportunities and lead initiatives to capture new business.
Implementation and management of Key Performance Indicators (KPIs).
Prepare monthly, quarterly, and annual sales forecasts.
Manage the regional sales budget and expenses.
Build and maintain strong relationships with key accounts, builders and specifiers.
Develop and own the distribution strategy within the territory.
Collaborate with marketing and product teams to support channel specific campaigns.
Lead and motivate a team of independent and company sales representatives.
Set clear performance goals and provide ongoing coaching and development.
Track and analyze sales metrics to assess performance and identify areas for improvement.
Foster a culture of accountability, collaboration, and continuous improvement.