Director of Sales, Waterplay (North America & Europe)
Waterplay Solutions Corp•Kelowna, BC
•CA$110,000 - CA$130,000•Onsite
About The Position
The Director of Sales, Waterplay (North America and Europe) leads commercial strategy and revenue growth for one of the aquatic play industry’s most recognized brands. This role is responsible for driving market expansion, strengthening channel and specification partnerships, and developing a high-performing sales organization across North America and selected international markets. Reporting to the Vice President, Sales & Marketing, the Director partners with Operations, Product Development, Marketing, Customer Experience, and Finance to align commercial execution with MAKR Group business objectives and accelerate scalable growth.
Requirements
- 10 plus years of progressive sales leadership experience
- Bachelor’s degree in Business, Commerce, Marketing, or related field required; MBA considered an asset
- Proven success achieving revenue and profitability targets
- Experience leading multi-channel sales organizations across regional or international markets
- Strong understanding of specification-driven and project-based sales
- Strong financial, forecasting, and business acumen
- Advanced CRM experience (Salesforce, NetSuite, HubSpot, or equivalent)
- Excellent leadership and stakeholder management skills
- Ability to travel domestically and internationally (30–50%)
- Must be legally authorized to work in Canada
Nice To Haves
- Experience in municipal, commercial, construction, landscape architecture, recreation, or related industries is an asset
Responsibilities
- Lead and execute Waterplay’s commercial growth strategy
- Drive revenue, margin, and market share growth across key markets
- Expand market presence across municipal, commercial, hospitality, and recreation sectors
- Develop new business opportunities, strategic partnerships, and distribution channels
- Lead specification-driven growth through engagement with architects, consultants, and municipal stakeholders
- Develop territory, channel, and key account strategies aligned with business objectives
- Leverage advanced sales technologies, AI-powered tools, and data analytics to optimize sales performance, improve forecasting accuracy, enhance customer engagement, and drive revenue growth.
- Lead a multi-channel sales organization including regional sales leaders, account managers, dealers/distributors, and strategic accounts
- Build and develop a high-performing, data-driven sales culture
- Design scalable team structures, compensation plans, and performance management processes
- Recruit, mentor, and retain top sales talent
- Strengthen dealer and distributor relationships while ensuring alignment with Waterplay standards
- Oversee channel performance, dealer agreements, and successful project execution
- Develop strategic relationships with customers, consultants, and industry stakeholders
- Foster a customer-centric culture focused on retention and repeat business
- Ensure CRM adoption, pipeline integrity, forecasting accuracy, and reporting discipline
- Own the Sales operating budget, ensuring disciplined financial management, margin governance, and alignment of sales investments with revenue and profitability targets.
- Lead sales enablement initiatives and standardized sales processes
- Develop KPIs, dashboards, and reporting tools to support data-driven decisions
- Partner cross-functionally to align commercial execution with operational and financial objectives
Benefits
- Annual base salary of $110,000–$130,000, plus commission earning potential of an additional $120,000–$200,000+ annually
- 3 weeks of paid vacation and 5 wellness days that can be used flexibly to cover illness, injury, or personal time off
- A flexible work schedule
- Opportunity to enroll in our comprehensive group benefits package, registered retirement savings plan (RRSP), and deferred profit-sharing plan (DPSP) after three months of employment
- Access to free and confidential counselling, coaching, and resources through an Employee and Family Assistance Program
- Professional development opportunities to help you grow your skills and career
- Safety reimbursement for eligible expenses such as safety shoes, prescription safety glasses, and custom hearing protection
- A fun, people-first culture with product “testing”, catered lunches, contests, silent auctions, and more!
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What This Job Offers
Job Type
Full-time
Career Level
Director
