Director of Sales Training - High Ticket

The WFS Group

2d•$120,000 - $150,000

About The Position

At WFS Group, we don’t just onboard team members. We deploy high-performance revenue operators into live fire environments with precision and velocity. The Director of Sales Training sits at the core of our talent activation engine. This role owns the entire learning lifecycle for all new sales hires and ongoing performance development across the organization. From day one ramp to long-term skill stacking, this person ensures every rep is not just “trained,” but fully operational, battle-tested, and continuously evolving. This is not a passive facilitation role. This is a high-impact, high-ownership leadership function responsible for building, refining, and executing the systems that turn raw talent into revenue producers. You will design onboarding frameworks, lead recurring training cadences, dissect call performance at scale, and continuously optimize the training ecosystem based on real-world performance data. You are the bridge between strategy and execution, turning sales theory into daily behavioral output that drives measurable revenue outcomes across every brand and account we operate.

Requirements

You have built or led high-performance sales training or enablement programs
You understand how to take inexperienced reps and ramp them into consistent closers
You have deep experience in high-ticket sales environments
You are equally fluent in coaching soft skills and dissecting hard performance data
You know how to build training systems that actually stick, not just sound good
You thrive in fast-moving, high-accountability, no-fluff environments
You are obsessed with call reviews, performance patterns, and behavioral optimization
You can design onboarding journeys that shorten ramp time without sacrificing quality
You understand CRMs, pipelines, and sales metrics at a tactical level
You are comfortable running live training sessions, workshops, and recurring enablement meetings
You naturally turn underperformance into structured improvement plans
You enjoy building order out of chaos and scaling what works
You are energized by developing talent at scale and watching reps level up quickly

Responsibilities

Own and execute the full onboarding and ramp process for all new sales hires
Design, build, and continuously improve the WFS Sales Training Center (STC) curriculum
Lead all new hire training cohorts from kickoff through full ramp completion
Run recurring weekly and daily enablement sessions for active sales teams
Develop role-specific training modules for setters, closers, and hybrid roles
Review sales calls at scale and translate insights into structured coaching frameworks
Build performance-based feedback loops tied directly to revenue outcomes
Partner with Sales Directors to identify skill gaps and create targeted interventions
Continuously refine objection handling, closing frameworks, and discovery processes
Monitor rep ramp time, conversion rates, and productivity benchmarks
Standardize best practices across all accounts and ensure adoption across teams
Collaborate with recruiting and leadership to improve hiring-to-ramp alignment
Support live deal strategy coaching and real-time performance support
Maintain and evolve internal training documentation, playbooks, and SOPs
Identify top performer behaviors and systemize them into repeatable training assets
Ensure training alignment with CRM data, pipeline structure, and reporting accuracy
Work cross-functionally with leadership to support scaling initiatives and new account launches
Drive continuous improvement in sales effectiveness across all WFS brands and teams