Director of Sales, Neighborhood Pet USA

Champion Petfoods Europe•Louisville, CO

5d•Hybrid

About The Position

Champion Petfoods is expanding and seeking a Director of Sales, Neighborhood Pet USA to join their rapidly growing company. Champion Petfoods is an award-winning pet food maker with over 35 years of trust, known for its ORIJEN® and ACANA® brands in the global premium pet food industry. This role is ideal for individuals passionate about personal and professional growth who want to contribute to the company's continued success. The Director of Sales, Neighborhood Pet USA is responsible for the overall performance, growth, and profitability of the U.S. Neighborhood Pet channel. This senior commercial leader translates company strategy into actionable channel plans to drive sustainable revenue growth, market share expansion, and customer excellence. The role involves leading a team of Region Sales Managers, Distributor Sales Managers, and Key Account Managers, ensuring alignment of field execution, customer development, and distributor performance with strategic priorities. Key responsibilities include building high-performing teams, developing customer and distributor partnerships, driving executional excellence, and fostering a culture of accountability through clear goals, KPI management, forecasting accuracy, and operational discipline. This position is the primary owner of channel performance, managing strategic accounts, distributor networks, and collaborating with Marketing, Finance, Supply Chain, Customer Service, and Demand Planning. The role operates on a hybrid schedule with 3 days in-person at the Corporate office in Boulder (CO), New York (NY), or Nashville (TN).

Requirements

Bachelor's degree in Business, Marketing, or a related field.
10+ years of progressive sales leadership experience, including responsibility for delivering revenue growth, customer development, and business performance within consumer goods, pet specialty, or related industries.
Proven success leading high-performing sales organizations, including Key Account Managers, Regional Sales Managers, and distributor-facing teams.
Demonstrated ability to develop and execute commercial strategies that drive sustainable growth, market share gains, and customer success.
Strong business and financial acumen with experience managing forecasts, budgets, profitability, and performance KPIs.
Track record of building strategic relationships with national and regional customers, distributors, and cross-functional stakeholders.
Inspirational people leader with a passion for developing talent, creating accountability, and building inclusive, high-performing teams.
Excellent communication, influencing, and presentation skills, with the ability to engage effectively at all levels internally and externally.
Agile and collaborative leader who thrives in a fast-paced environment and successfully leads change and transformation.
Strong analytical and problem-solving capabilities, with the ability to translate insights into actionable business decisions.
Proficiency with Microsoft Office Suite and sales planning/reporting tools.
Ability to travel up to 50% across the United States.
Valid driver's license and ability to work flexibly to meet business needs.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Own the annual sales, profit, market share, and strategic objectives for the U.S. Neighborhood Pet channel.
Translate company and commercial strategy into clear annual, quarterly, and monthly operating plans.
Serve as the single point of accountability for national channel performance, identifying risks and opportunities and implementing corrective actions.
Establish and communicate clear performance expectations and success measures across the sales organization.
Lead, coach, and develop Region Sales Managers, Distributor Sales Managers, and Key Account Managers.
Create a high-performance culture focused on accountability, ownership, customer focus, collaboration, and execution excellence.
Build organizational capability through succession planning, talent development, coaching, performance management, and leadership development initiatives.
Ensure consistent performance management processes are in place, including goal setting, business reviews, talent assessments, and development planning.
Maintain executive ownership of strategic national and regional retail accounts.
Guide Key Account Managers in developing and executing Joint Business Plans.
Strengthen executive-level relationships with key retail customers.
Ensure consistent execution of customer-specific programs, promotions, assortment strategies, merchandising standards, and pricing initiatives.
Own distributor strategy, network effectiveness, and distributor profitability across the U.S.
Establish performance expectations and scorecards for distributor partners, holding them accountable for execution, sales growth, market coverage, merchandising standards, and strategic priorities.
Lead annual business planning processes with distributors and ensure resources are aligned to deliver market development objectives.
Partner with Distributor Sales Managers to improve distributor capabilities, sales force effectiveness, and market penetration.
Evaluate distributor performance and recommend investments, optimization opportunities, or strategic changes.
Develop and execute growth strategies that expand revenue, market share, household penetration, and customer acquisition.
Identify white-space opportunities, emerging channel trends, and new business opportunities.
Drive execution of national sales programs and promotional initiatives.
Ensure pricing, assortment, promotional investments, and commercial programs maximize return on investment and profitability.
Own the sales forecasting process and ensure forecast accuracy, pipeline visibility, and demand planning alignment.
Lead annual budgeting and sales planning activities.
Monitor and manage business performance through established KPIs, scorecards, and business reviews.
Implement rigorous operating rhythms and performance management processes.
Ensure timely reporting of sales performance, market trends, customer developments, and business risks.
Partner closely with Marketing, Finance, Supply Chain, Customer Service, Category Management, and Demand Planning.
Influence cross-functional partners to prioritize and execute initiatives that support channel growth objectives.
Participate in development of long-term commercial strategy and provide marketplace insights.