Director of Sales & Marketing - Limelight Denver

Limelight Hotels•Denver, CO

6h•Onsite

About The Position

The Director of Sales & Marketing has an overall responsibility to lead the property sales and marketing efforts to achieve and exceed hotel revenue goals, while managing, mentoring and further developing sales/event/marketing team members and acting as a key representative for the Limelight Hotels to local, national and international organizations to further develop our position in the marketplace. As a key member of the management team, the ideal candidate will be creative, energetic and a knowledgeable professional who will be fundamental to the ongoing success of the Limelight Hotels and the Aspen Hospitality division. This position has dual reporting to the VP of Sales and Hotel General Manager.

Requirements

4-year bachelor's degree in Business Administration, Sales and Marketing or related degree
5-7 year's experience in hotel or destination resort sales and marketing or related professional area
Proficient experience as a sales leader for an urban hotel group
Proficiency knowledge in computer Skills including Excel, Word, PowerPoint, Delphi, HMS-Infor
Results oriented with a proven track record in driving RevPAR
Excellent verbal and written English language skills
Time management / organizational skills
Ability to travel and work flexible hours and days
Ability to participate in sales calls with members of the hotel and community Sales and Marketing teams to acquire new business and/or close pending potential business
Ability to develop annual revenue budget for the hotel with the Revenue Management team, VP of Sales, Sales team members, Finance team members, and the Hotel General Manager
Ability to serve as property authority on sales procedures, group contracting and event operations and actively participate in those procedures as needed to help the team achieve revenue goals and overall client satisfaction
Ability to develop personal and team sales goals and strategies and ensure annual budgeted
Ability to manage multiple priorities and projects simultaneously without sacrificing quality
Ability to lead a team, providing direction, and motivating employees to reach their goals

Responsibilities

Divisional leader for the following departments: Transient, Group & Onsite Event Sales
Responsible for each property's reactive and proactive sales efforts, providing day-to-day leadership to Sales and Event managers to achieve hotel sales objectives and revenue goals
Create an effective strategy to ensure the hotel's profitability in all market conditions through sales and marketing tactics
Develop personal and team sales goals and strategies and ensure alignment with the brand business strategy
Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets
Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods
Execute sales strategies for Guestrooms, Meetings and Onsite Events to ensure individual and team booking goals are achieved
Assist leaders of hotel revenue-generating departments in the development of effective revenue strategies and provide team and individual strategic direction to achieve budgeted revenue goals
Conduct ongoing research of competitor's sales team strategies to identify ways to grow occupancy, RevPAR and increased overall market share for the hotel
Facilitate sales strategy meetings to provide and solicit team input weekly
Lead the implementation, development and team member training on Sales Account Management platforms, Property Management Systems and new technologies introduced to the organization to further develop our industry positioning
Regularly review STAR reports, Inntopia Destimetrics reports, ASC leadership reports, and ACRA and community leadership reports to maintain an awareness of the hotel's market position and develop short-term and long-term strategies to enhance the Limelight Hotels’ position in the local and regional marketplace
Other duties as assigned