Director of Sales and Marketing
Sunny Vista•Colorado Springs, CO
•$56,000 - $64,000
About The Position
The Retreat at Sunny Vista is seeking a dynamic, compassionate, and results-driven Director of Sales & Marketing to lead occupancy growth and community outreach efforts. This role is responsible for driving census, building meaningful relationships, and guiding prospective residents and their families through the decision-making process with care, empathy, and professionalism.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (preferred)
- 2–3+ years of sales experience, preferably in senior living, healthcare, or hospitality
- Proven ability to meet or exceed sales goals
- Strong interpersonal and communication skills with a customer-centered approach
- Ability to connect with seniors and their families in a meaningful and supportive way
- Highly organized, self-motivated, and goal-oriented
- Experience with CRM systems and Microsoft Office
Nice To Haves
- Experience in assisted living, memory care, or senior housing
- Established relationships within the local healthcare or senior services community
- Knowledge of the Colorado Springs market
Responsibilities
- Develop and execute strategic sales and marketing plans to achieve and exceed occupancy goals
- Manage the full sales cycle, including inquiry follow-up, tours, relationship building, and closing
- Serve as the primary point of contact for prospective residents and their families
- Build and maintain strong relationships with referral partners, including hospitals, physicians, social workers, and community organizations
- Plan and host events, community outreach initiatives, and networking opportunities
- Maintain accurate and timely documentation of leads and sales activity in CRM systems
- Partner with the Executive Director and leadership team to align sales goals with operational excellence
- Oversee marketing efforts, including digital presence, advertising, and promotional materials
- Monitor market trends and competitors to identify opportunities for growth
- Provide regular reports on sales performance, outreach efforts, and census development
Benefits
- Competitive base salary plus commission/bonus opportunities
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Retirement plan options
- Ongoing professional development
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What This Job Offers
Job Type
Full-time
Career Level
Director
