Director of Sales - General Industrial

Hentzen Coatings, Inc • Milwaukee, WI

5h • Onsite

About The Position

Since 1923, Hentzen Coatings, Inc. has remained an independent, privately held company dedicated to excellence in the development and manufacture of advanced coatings. Our commitment to innovation, quality, and service has earned us recognition as a trusted partner and technology leader in the aerospace, defense, and industrial markets. With nearly a century of experience, we’ve mastered the art of custom-engineering coatings to meet the unique and demanding requirements of our customers. This innovation comes to life in our state-of-the-art facilities, where talented teams collaborate to solve complex challenges and deliver cutting-edge solutions. The Director of Sales – General Industrial is responsible for developing and executing strategic sales initiatives that drive sustainable account growth and market expansion. This role leads the identification and acquisition of new business opportunities while strengthening relationships with existing customers through value-driven engagement and service excellence. The Director of Sales provides strong leadership and direction to the Sales and Technical Service teams, fostering a high-performance culture through talent development, coaching, and continuous capability building. By aligning sales strategy with organizational objectives, this role ensures effective execution, customer satisfaction, and long-term revenue growth.

Requirements

• Bachelor’s degree from a four‑year college or university in sales/marketing or technical competency is strongly preferred.
• A minimum of five years of leadership experience in sales of highly technical products.
• Demonstrated leadership capabilities with the ability to lead by example and effectively guide teams toward operational goals.
• Consistently exemplifies company core values, including Integrity, Loyalty, Passion, Commitment, and Respect.
• Proven ability to work effectively in a collaborative, team‑oriented environment.
• Strong team‑building skills with excellent written and verbal communication abilities.
• Proficiency in Microsoft Office applications (Word, Excel, Outlook), ERP systems, and standard office equipment.
• Ability to travel up to 75% of time.

Nice To Haves

• experience within the paint or coatings industry is highly preferred.
• Prior supervision and hiring experience preferred but not required.

Responsibilities

• Develop and execute strategic sales plans to drive sustainable revenue growth, market expansion, and account penetration.
• Identify, pursue, and secure new business opportunities by leveraging market intelligence, customer insights, and competitive analysis.
• Strengthen and expand existing customer relationships through value-based selling, consultative engagement, and service excellence.
• Provide leadership and direction to the Sales and Technical Service teams, ensuring alignment with company objectives and customer expectations.
• Build a high-performance sales organization through coaching, talent development, performance management, and succession planning.
• Collaborate cross-functionally with Operations, R&D, and Customer Service to ensure effective execution and customer satisfaction.
• Monitor market trends, customer needs, and industry developments to inform sales strategy and innovation opportunities.
• Establish and manage sales forecasts, budgets, and performance metrics to drive accountability and informed decision-making.
• Represent the organization at key customer meetings, trade shows, and industry events to strengthen brand presence and market position.
• Support recruiting, onboarding, and continuous development of sales and technical talent to ensure long-term capability growth.
• Interview, hire, discipline, and terminate employees as required, in accordance with company policies and procedures.
• Conduct semi‑annual employee performance reviews and provide ongoing coaching and feedback.
• Perform other duties as assigned.

Benefits

• Competitive benefits package.
• Generous PTO policy
• 401(k) Employer Match: We match employee contributions up to 8% of eligible compensation.
• Profit Sharing: Discretionary annual contribution based on company performance.
• Employee referral bonus program
• Monthly employee food trucks
• …and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees