Director of Sales - Food

Federal Mfg•Fort Worth, TX

22d•Onsite

About The Position

The Director of Sales is a senior commercial leader responsible for driving revenue growth and expanding market share in the food industry through the sale of integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution, translating business objectives into actionable sales strategies while building a high-performing sales organization. The Director of Sales will lead complex, consultative sales efforts with food manufacturers, develop and manage a robust pipeline, and coordinate cross-functional teams (engineering, operations, service) to deliver turnkey integrated solutions. This position serves as the link between executive strategy and frontline execution, ensuring consistent performance, strong customer partnerships, and predictable revenue growth. The Director of Sales reports directly to the Vice President Sales – Food and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.

Requirements

7+ years’ experience in B2B capital equipment sales and integration in the food market
Proven leadership skills as a sales/business development executive within the food processing, packaging or manufacturing industry
Demonstrated track record of building business and customer relationships
Emotional intelligence and adaptability
Accountability & ownership mindset
Pricing strategy and margin management
Pipeline management, forecasting and CRM tools
Ability to engage multiple stakeholders (plant, engineering, procurement, executives)
Communication & Contract negotiation leadership skills
Proven history of increasing revenues to meet benchmarks and company goals
Proficiency in AutoCAD for system concept design
Strong understanding of justification (ROI, payback, throughput improvement)
Extensive North American travel will be required in effort to meet a target of in person customer visits/sales objectives

Responsibilities

Drive profitable growth in the food market by partnering with manufacturers to design, justify, and deliver integrated capital equipment solutions that improve throughput, food safety, and operational efficiency—while building long-term customer relationships and a predictable pipeline.
Increase North American customer base in the Food market
Meet with clients, lead sales force (both internal and external) with maintaining relationships, negotiating and closing deals
Develop and implement market-driven strategies to achieve revenue goals and the company’s mission
Act as primary point of contact for accounts in the Food market with development and execution of business development strategies with identified top targets that are bets position to provide sustainable revenue for ProMach Integrated Solutions and Zarpac Canada
Act as lead in development and execution of sales strategy & presentation that differentiate PMIS’s value proposition and solutions on key opportunities
Negotiate and finalize customer negotiations, working with management and the applications group
Foster, promote and facilitate cross-selling of company-wide products, services, capabilities, and systems focusing on growing ProMach’s global business
Promote a customer-oriented focus and develop consultative customer relationships
Develop and maintain high profile external relationships within customer constituents, trade organizations, etc.
Assist with developing sales/marketing operating budgets
Contribute to sales forecasting activities and set performance goals accordingly in alignment with management objectives
Represent company at tradeshows/association meetings to promote our organization and products