Director of Sales (Entertainment) - Lifestyle and True Crime

Sinclair Broadcast Group • New York, NY

1d

About The Position

AMP/Sinclair continues to expand its digital-first Entertainment and Lifestyle portfolio, anchored by emerging brands such as Amazing America and Criminally Obsessed. These brands sit within a broader, scaled media ecosystem under the AMP Enterprise Sales division, which includes Tennis Channel, Tennis Channel 2, Tennis.com, PBTV, Premium Sports Podcast Network (Cousins, The Triple Option, Unfiltered Soccer, Post Moves, Throwbacks, And More….), and Sinclair’s national broadcast footprint (179 stations across linear and digital). The Director of Sales (Entertainment) – Lifestyle / True Crime will serve as a key business leader and revenue driver within the AMP Enterprise Sales organization, working in close partnership with the VP of Sports & Entertainment Sales to lead go-to-market strategy and unlock new partnership opportunities across this rapidly growing vertical. This role is responsible for identifying, developing, and closing strategic partnerships across both client-direct and agency channels, while collaborating cross-functionally with portfolio sellers to scale AMP’s entertainment and lifestyle brands in the marketplace. Sinclair, Inc. is a diversified media company and a leading provider of local news and sports, owning, operating, and/or providing services to 178 television stations in 81 markets. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. The organization emphasizes its people, a goal-oriented culture, and provides good care for its employees.

Requirements

• Minimum 8+ years of experience in media/advertising (sales or agency), preferably in digital and/or content
• 2+ years of management (team or vertical experience)
• Proven track record of selling/executing integrated client partnerships and branded content partnerships
• Self-starter who approaches work in a collaborative way
• Passionate about Entertainment and Lifestyle media with the ability to create and bring creative ideas to client partners and internal teams
• Ability to be a consummate team player and a goal-oriented thinker
• Strong analytical and organizational qualities
• Excellent written and presentation skills
• Proficient in MS Office applications

Responsibilities

• Lead revenue strategy and market positioning for Lifestyle & True Crime verticals
• Identify and secure high-value partnerships across brands, agencies, and emerging categories
• Develop integrated, multi-platform sales solutions leveraging AMP’s full portfolio (digital, audio, linear, and experiential)
• Partner with cross-portfolio sales teams to drive incremental revenue and share growth
• Translate audience behavior and content engagement into compelling commercial narratives
• Build long-term client relationships that extend beyond transactional media buys
• Collaborate with various AMP/Sinclair internal teams (marketing, operations, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities

Benefits

• participation in a retirement plan
• quarterly and annual incentive plan bonuses
• life and disability insurance
• health, dental and vision plans
• flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• parental leave
• employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees