Social Media Publishing and Content Strategy Manager, True Crime

Sinclair Broadcast Group • Austin, TX

2d

About The Position

We’re looking for someone who lives and breathes social—someone who knows exactly what makes people stop scrolling, hit play, and come back for more. As our Social Media Publishing & Content Strategy Manager for Criminally Obsessed, you’ll own how and when our content hits the internet. You’ll build smart, data-backed publishing strategies, make sure everything that goes live is sharp and on-brand, and help us grow a deeply engaged audience across platforms. If you’re equal parts strategist, editor, and internet detective—this role is for you.

Requirements

• A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
• Strong editorial instincts and a sharp eye for detail—you catch what others miss
• Experience using data to inform content and publishing decisions
• The ability to move fast, stay organized, and manage multiple priorities
• Clear, confident communication skills and a collaborative mindset

Nice To Haves

• If You Have experience in media, news, or entertainment
• Are obsessed with trends, audience behavior, and the “why” behind performance
• Thrive in fast-moving, content-driven environments

Responsibilities

• Own the Publishing Strategy
• Be the Final Set of Eyes
• Optimize Everything
• Collaborate Across the Network
• Track What Works (and What Doesn’t)
• Stay Close to the Platforms
• Bridge Organic + Paid

Benefits

• great benefits
• open-door policy
• upward mobility
• a strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees