Social Media Publishing and Content Strategy Manager, True Crime

Sinclair Broadcast Group • Austin, TX

2d

About The Position

We’re looking for someone who lives and breathes social—someone who knows
exactly what makes people stop scrolling, hit play, and come back for more.

As our Social Media Publishing & Content Strategy Manager for Criminally
Obsessed, you’ll own how and when our content hits the internet. You’ll build
smart, data-backed publishing strategies, make sure everything that goes live is
sharp and on-brand, and help us grow a deeply engaged audience across platforms.
If you’re equal parts strategist, editor, and internet detective—this role is
for you.

Requirements

• A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
• Strong editorial instincts and a sharp eye for detail—you catch what others miss
• Experience using data to inform content and publishing decisions
• The ability to move fast, stay organized, and manage multiple priorities
• Clear, confident communication skills and a collaborative mindset

Nice To Haves

• Have experience in media, news, or entertainment
• Are obsessed with trends, audience behavior, and the “why” behind performance
• Thrive in fast-moving, content-driven environments

Responsibilities

• Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
• Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
• Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
• Act as the last line of defense before anything goes live.
• Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
• Catch and correct errors in spelling, grammar, context, and formatting.
• Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
• Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
• Partner with creators to ensure content is built for discovery and performance from the start.
• Spot opportunities to amplify content through internal partnerships.
• Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
• Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
• Turn data into clear, actionable insights that shape future content decisions.
• Regularly report on performance, trends, and the competitive landscape.
• Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
• Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
• Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
• Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.

Benefits

• great benefits
• open-door policy
• upward mobility
• a strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees