Director of Sales Enablement

TS Conductor•Hardeeville, SC

7h•Onsite

About The Position

TS Conductor is seeking a Director of Sales Enablement to lead and optimize commercial operations that drive sales success, strategic growth, and market leadership. This highly cross-functional role will be responsible for CRM utilization and reporting, conference and event lead generation, customer experience, RFP and contract management, sales planning, partner enablement, and marketing execution. The ideal candidate is a strategic thinker with a hands-on approach who can align tactical execution with broader growth initiatives ensuring the discovery, promotion, and adoption of TS Conductor’s superior product solutions.

Requirements

Bachelor’s degree required
7+ years of experience in sales operations, strategic marketing, or commercial enablement roles
Proven success in B2B environments with long sales cycles preferably in energy, utilities, industrial tech, or infrastructure
Expertise in CRM systems (e.g., Salesforce) and analytics/reporting tools (e.g., Power BI)
Strong storytelling and messaging skills with technical product experience
High attention to detail, strong organizational skills, and ability to influence cross-functionally
Willingness to travel up to 25% to support events, partners, and customer engagement
Strong public speaking and presentation skills
Excellent written and verbal communication
Self-motivated, ambitious, and willing to work independently to achieve business goals
Strong organizational skills and the ability to manage time effectively while balancing multiple tasks
A passion for sales enablement, marketing, and business development
Familiar with Transmission and Distribution T&D industry.
Familiar with basic knowledge of power transmission, voltage transmission efficiency, and sag tension.
Should have strong analytical skills to analyze complex problems and propose effective solutions.
Must pay close attention to detail, ensuring accuracy in their work.
Must demonstrate strong executive communication to align with leadership, while also serving as a cross-functional connector between sales, marketing, product, and engineering teams.
Ability to effectively work as part of multidisciplinary teams.
Able to collaborate effectively, share knowledge, and contribute to team goals.
Ability to effectively prioritize tasks, manage their time effectively, and meet deadlines.
Able to work on multiple assignments simultaneously and maintain a well-organized workflow.
Demonstrate a strong sense of professional ethics, integrity, and responsibility.
Should have a growth mindset and a commitment to lifelong learning.
Possess leadership qualities and the ability to take initiative and effectively manage and develop others.
Ability to lead strategic initiative, business objectives and take ownership of department objectives, while mentoring others for advancement opportunities.

Nice To Haves

MBA or marketing-related advanced degree preferred
Basic knowledge of business development or sales in a technical field is preferred

Responsibilities

Oversee CRM strategy and compliance across the sales organization
Build dashboards and reports to provide executive-level insights into the sales funnel, forecasts, and KPI performance
Champion CRM adoption and integration to improve opportunity management and visibility
Lead planning and execution of industry event participation to support brand visibility and qualified lead generation (e.g., CIGRÉ, IEEE, DistribuTECH)
Coordinate pre-event targeting, in-event execution, and post-event follow-up campaigns
Collaborate with product marketing and sales to craft clear value propositions for event audiences
Develop and execute targeted marketing campaigns to drive market awareness and product discovery in key regions (e.g., North America, Latin America, APAC)
Partner with management and sales to build winning customer proposals, case studies, and technical positioning decks
Create compelling marketing assets that differentiate TS Conductor from traditional and first-generation advanced conductors focusing on ROI, performance, and reliability
Own the marketing calendar for sales enablement materials, including playbooks, product comparisons, technical briefs, and white papers
Build frameworks to support customer success and long-term loyalty, including post-sale engagement and account touchpoints
Serve as an escalation point for key accounts and lead initiatives to resolve customer service gaps or reinforce value
Lead the development of high-impact RFP responses, ensuring accurate, persuasive, and winning brand submissions
Coordinate across engineering, finance, manufacturing and legal to meet deadlines and ensure commercial terms align with business goals
Enable sales leadership with strategic account planning, sales territory alignment, and TS knowledge-based partner programs
Manage third-party partners and sales agents, ensuring alignment with TS Conductor’s goals and brand messaging
Deliver sales campaigns, sales training, and marketing collateral for domestic and global partner network
Craft clear, compelling customer-facing messaging that translates technical features into business value, particularly in complex sales environments.
Provide constructive coaching and foster a culture of active listening and feedback.
Other duties may be required