Sales and Marketing - Director of Sales-Asia

Halekulani Hotel•Honolulu, HI

13d

About The Position

The Director of Asia Sales is responsible for developing and executing strategic sales initiatives targeting key Asian markets, including Japan, Korea, China, and other emerging segments for the Halekulani and Halepuna hotels. This role drives revenue through strategic partnerships, direct sales efforts, market-specific campaigns, and brand positioning across all Asian segments, ensuring alignment with the hotel’s luxury standards and overall business goals.

Requirements

High school diploma or equivalent vocational training certificate.
College-level studies/degree(s) in General Business, Sales and Marketing or Communications preferred.
Minimum five (5) years’ experience of progressively responsible experience in hotel Sales functions
Any combination of education and experience which would provide the necessary knowledge, skills, and abilities to meet the minimum qualifications to perform the essential functions of this position.
Valid driver’s license and satisfactory driving record.
Fluent in written and spoken Japanese and English.
Goal-driven, inclusive, highly communicative and motivational management style.
Impeccable attitude and presentation, engaging, trustworthy and persuasive personality.
Professional demeanor & appearance.
Superior written and oral communications skills
Strong financial skills relative to budget planning and management
Strong leadership skills, ability to plan, execute and multi-task various projects and events.
Detail oriented and organized.
Team-oriented player.
Excellent customer service and people skills.
Ability to anticipate guest needs; respond promptly and acknowledge all guests.
Must have an understanding of sales & economic trends in the tourism/travel industry.
Working knowledge of computer operations and software (MS Word, MS Outlook, Excel, MS Office, and PowerPoint).
Ability to effectively and professionally present to an audience of all sizes.

Nice To Haves

Chinese or Korean speaking preferred but not required.

Responsibilities

In collaboration with the Director of Commercial Strategy, develops and implements comprehensive sales strategies and goals to grow market share and revenue from Asian inbound travel, particularly leisure, group, and wholesale segments.
Assists with settings sales strategies to achieve overall property goals for both rate and occupancy.
Establishes and maintains strong business relationships with key accounts, travel agencies, wholesalers, tour operators, industry influencers, media, cultural partners and key community and strategic partners for continued maximized brand exposure and to generate group, transient, and convention business.
Collaborates with global sales offices, destination management companies, and tourism boards to promote the hotels throughout Asia.
Serves as the hotel’s brand ambassador for the Asia market, attending sales missions, trade shows, industry meetings and networking events as required.
Maintains effective awareness and networking of hospitality industry sales & marketing-related activities, trends, conditions, resources, and opportunities.
Monitors and analyzes market trends, competitor activities, and customer insights to adjust strategies and remain competitive.
Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Determines agencies and suppliers of record and negotiates contract terms and conditions for major sales related services.
Supports the sales team in conducting regular sales calls, hotel site inspections and familiarization tours with Asian travel partners, both on-island and in-market.
Maintains proactive communications with the Leadership Committee and Corporate executives on current and long-range strategic planning.
Provides assessments and regular updates on long-term sales plans with respect to progress, successes, challenges and outstanding goals and deliverables.
Provides leadership, mentorship, training, and career development to team members supporting the Asia sales function.
Fosters a positive, high-performing culture with a focus on service excellence, accountability and continuous improvement.
Ensure goals for each individual are set and meets regularly with direct reports to ensure progress.
Develops and manages the Asia Sales budget, forecasting expenses and return on investment (ROI).
Supports the Rooms Revenue budget strategy and execution for the Asia market to accomplish hotel and sales goals .
Maintains essential data and records required for the preparation of monthly statistical reports documenting sales and marketing results.
Performs all other duties as may be required or assigned.