Director of Sales and Marketing

Mennonite Village•Albany, OR

About The Position

Choosing a retirement community or a compassionate place for a loved one to receive care is deeply personal. At Mennonite Village, marketing is essential to build that trust that decisions require. The Director of Sales and Marketing ensures Mennonite Village remains a trusted, top-of-mind community for older adults and families throughout the Mid-Willamette Valley. Through strategic marketing and communications leadership, thoughtful storytelling, and strong referral partnerships, this role supports census growth, strengthens our mission, and helps guide the community through a period of expansion and long-term stewardship.

Requirements

5+ years of progressive marketing leadership in senior living, including direct experience in a CCRC/Life Plan Community.
Deep understanding of the resident journey across IL, AL, MC, and SNF, including care transitions and referral dynamics.
Demonstrated success driving census growth at scale
Proven people leadership experience hiring, coaching, and developing high-performing teams.
Proficiency in digital marketing and analytics.
Experience managing media relations and online reputation at community scale.
Working knowledge of Adobe creative cloud.
Proficiency with CRM management and advanced Microsoft Office skills.
Strong communication and relationship-building skills with residents, families, referral partners, and internal stakeholders.
Data‑driven, strategic thinker with strong organizational judgement.
Commitment to privacy, ethics, and regulatory compliance (HIPAA).
Ability to work occasional evenings/weekends; valid driver's license.

Nice To Haves

Experience leading marketing for a major CCRC campus expansion, new building, service line launch, or large‑scale repositioning is strongly preferred.

Responsibilities

Strategic Marketing & Communications Leadership: Create and execute comprehensive strategic marketing and communications plans that strengthen brand visibility, support census growth, and advance long-term organizational priorities across a multi-level-of-care CCRC.
Sales Leadership, Management and Census Performance: Provide strategic leadership and oversight of sales performance and census outcomes across all levels of care, including inquiry-to-move-in conversion, waitlist management and occupancy targets.
Qualified Lead Generation and Channel Strategy: Direct the generation and management of qualified leads through a diverse mix of channels, including traditional advertising, digital marketing, referral partnerships, educational outreach, and community events.
Executive and Strategic Communications Counsel: Serve as a trusted advisor to the CEO and executive leadership team, providing strategic communications counsel and support for growth initiatives, organizational change, and community reputation.
Market Intelligence & Positioning: Lead market, demographic, competitor, and referral analysis to inform positioning, growth strategy, and decision-making.
Brand, Messaging and Visibility: Ensure consistent, mission-aligned brand messaging across all digital, print, advertising, and resident-facing communications.
Referral and Community Partnerships: Build and sustain strong referral relationships that support qualified census growth and long-term community presence.
Expansion & Go ‑ to ‑ Market Leadership: Lead strategic marketing and census planning for campus expansion or repositioning, including pre-sales strategy, priority deposits program, and phased openings.
Budget, Analytics & ROI Management: manage the marketing budget and performance metrics, translating results into strategic adjustments and responsible use of resources.
Team & Cross ‑ Functional Leadership: Lead and develop the marketing team while partnering closely with executive, clinical, and operational leaders.
Resident Experience & Compliance: Ensure marketing and census practices uphold dignity, transparency, HIPAA compliance, and high-quality resident and family experience.