Director of Sales and Marketing

Synergy Senior Management•Lansing, MI

About The Position

Synergy Senior Management is currently looking for an experienced Director of Sales and Marketing in the Lansing, Michigan area. If you have previous sales and marketing experience working within a senior living facility, including both Assisted Living and Memory Care, this could be the job for you!

Requirements

Bachelor's degree in marketing, business administration, or a related field.
Experience in leadership or management positions, preferably in marketing or sales.
Strategic thinking and planning skills to develop effective marketing and sales strategies that align with the organization's goals.
Excellent communication skills, both written and verbal, to effectively convey marketing messages.
Project management skills to coordinate and execute marketing campaigns and sales initiatives.
Experience in senior living communities preferred.

Responsibilities

Develop comprehensive marketing and sales strategies aligned with the overall business objectives.
Create and communicate sales goals and ensure executives are informed on the progress of those goals.
Develop and execute marketing campaigns, branding initiatives, advertising efforts, and public relations activities.
Conduct market research to understand customer needs and assess market opportunities.
Analyze marketing and sales metrics, key performance indicators and other data to measure the effectiveness of strategies and campaigns.
Set sales targets, establish sales processes, and implement strategies to drive sales growth.
Monitor sales performance, analyze sales data and identify areas of improvement.