Director of Sales and Marketing (Full-Time) - Fountains in Cartersville

Navion Senior Solutions•Cartersville, GA

11d

About The Position

The Fountains in Cartersville is seeking a Senior Living Sales & Marketing Director to lead the community’s sales and marketing activities. The role supports prospective residents and their families as they consider senior care options and explains why Navion may be the right senior housing option for them. The director is responsible for meeting annual targets, building relationships, and understanding customer trends. The position also involves collaborating with community leadership and other team members to support occupancy, move-ins, and resident and family needs.

Requirements

Proven sales executive experience, with a record of meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions’ offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet the community’s monthly move-in and census goals or identify barriers to achieving them.
Respond to inquiries and follow up in a positive and timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competitors, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within the budget.
Schedule presentations with prospective residents and families and ensure presentations are effective and accurate.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.