Director of Sales and Marketing

Hilton Woodland Hills/Los Angeles•Los Angeles, CA

31d•$135,000 - $155,000•Onsite

About The Position

Responsible for the overall operations of sales and marketing, with an emphasis on attaining the hotel goals of maximum revenue and profit while providing the guest with the highest level of quality service. This role involves developing marketing plans, sales quotas, and forecasts. The Director is also responsible for soliciting and servicing business in the hotel in accordance with the marketing plan and assigned market segments, generating a high profile and quality perception in the marketplace, and supervising the sales department.

Requirements

Minimum 5 years’ experience as a Senior Sales manager or 3 years’ experience as a Director of Sales at a full-service property that has similar capacity.
High school graduate preferred.
Birchstreet experience preferred
Bachelor’s degree preferred or equivalent combination of education and experience.

Responsibilities

Develop pricing and market strategies with the General Manager, Revenue Manager, and VP of Marketing.
Monitor competition and marketplace, and react to fluctuating market conditions.
Prepare and execute annual marketing plan, promotion and advertising plans covering sales, food and beverage events, hotel promotions, and media relations.
Design plans and materials for promotions and public relations.
Meet or exceed pre-determined booking goals for guest room revenue, banquet revenue, and catering revenue.
Meet or exceed budgeted costs and revenue on a monthly average, with the liberty to negotiate as needed on individual functions within established guidelines yet maintaining the overall revenue goals by actively selling, alongside the team.
Handle inquiry calls promptly (within the business day) and monitor the efficient flow of paperwork relative to confirming function details to the client.
Compile lists of prospective clients for use as sales leads based on information from newspapers, business directories, and other sources.
Solicit new and repeat guest room and meeting business. Maintain client base of key accounts and conventions. Determine the guest’s needs, space availability, and meeting details.
Show client meeting spaces and other areas of the hotel, as applicable.
Host clients at the hotel, so they can experience outlets firsthand.
Make outside sales calls and telemarket to obtain business. Utilize site inspections and on-site luncheons to book business.
Monitor pricing, service levels, facilities, and function activities at competitive facilities to ensure the Hotel remains competitive.
Upsell clients while promoting a level of service parallel to the stature of the facility.
Complete coordination of the Sales group functions; accurate and timely preparation of detailed Sales Contracts and Group Resumes as necessary to ensure a common quality understanding of what the client is to receive in terms of products and services.
Represent hotel in community affairs and industry-related events.
Communicate daily with department managers and MOD to assure consistency and pass on pertinent information.
Interact in person with the General Manager, Sales subordinates, the Food and Beverage department, and Accounting team.
Consistently monitor the performance of associates on an on-going basis and provide feedback. Reward, discipline, and document associate performance and provide timely counseling. Address associate complaints and resolve problems.
Select qualified, goal and service-oriented individuals and develop these individuals with clear guidelines to associates.
Maintain efficiency in the operation of the staff in a high standard of quality of service and courtesy, bringing total satisfaction to our guests and the hotel.
Conduct frequent hospitality audits to ensure the staff are conducting themselves in the manner appropriate for the department. Ensure service standards are in place.
Carry out supervisory responsibilities in accordance with Hotel policy and applicable laws.
Plan, assign and direct work of associates.
Prepare payroll.
Implement proper training program and control the training of the staff to top efficiency and in accordance with hotel policies.
Facilitate in-person new hire training and brand requirements, including tours of hotel and meeting space.
Accountable for the financial performance of the department with emphasis on achieving or exceeding of predetermined booking goals.
Prepare and control hotel budget for sales, promotions, and advertising.
Monitor departmental, payroll, and supply expenses in accordance with budgetary goals.
Prepare 30-60-90 Day Revenue Forecast on a monthly basis for presentation.
Notify management of any pertinent information related to shift activities.
Determine the requirements for and the follow-up on special groups, VIPs, etc.

Benefits

VAC, SICK and Holiday pay
Medical/Dental/Vision (with opt. out option)
Great Hotel Travel Discounts
Travel Reimbursement if needed
Life Insurance & AD&D bundled with Medical Coverage
401(k) – Dollar for Dollar Match up to 4%
Discount programs
Education Assistance Program
Voluntary Long-Term Disability
Voluntary Short-Term Disability
Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
Shoes for Crews, (1 free pair of shoes every 6 months for full time employees)
Parking provided