Director of Sales and Marketing-Senior Living

Mira Vie at Forsgate•Monroe Township, NJ

1d•Onsite

About The Position

Distinctive Living is seeking a Director of Sales and Marketing (Full-Time) for our Mira Vie Forsgate community. We are passionate about personal and professional growth and strive to provide a culture where people feel valued and inspired. The Director of Sales and Marketing is responsible for maintaining and/or improving the occupancy level and revenue production of the community in accordance with marketing and business plans. This includes managing the sales process, completing all activities required for a sale, and representing the community to increase awareness through participation in outside events. The role also involves assisting management with resident retention and developing and executing marketing plans to achieve community occupancy goals.

Requirements

5+ years outside sales experience required
Ability to travel locally to attend functions, network within the community, create and implement events.

Nice To Haves

Experience working in a service-related industry desired
Experience working in hospitality or health care sales experience is a plus
4 year Bachelor's Degree in Marketing, Business or related field from an accredited University preferred
The ideal candidate will be a team player that enjoys challenges, is professional, upbeat, and encourages others to succeed.

Responsibilities

Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans.
Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
Markets community services and programs to prospective residents, their family members, and/or advisors in the decision-making process and adapts marketing, presentation, and education based on the specific needs of the prospective resident.
Coordinates and completes all activities needed for a sale and converts deposits to move-ins.
Visits the prospect's home, health care providers, or other locations to conduct initial assessments or marketing presentations as appropriate.
Ensures all paperwork is completed prior to move-in.
Keeps management and other key associates abreast of the status of all prospective move-ins.
Tracks and records pre-residency steps to facilitate communication.
Interfaces with local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
Manages business development activities in the absence of business development associates.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
Provides information and conducts presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
Effectively manages community inventory and looks for opportunities for increasing revenue and creating other revenue streams.
Represents the community and increases awareness through participation in outside events, professional groups, and community involvement in the local market.
Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events consistent with goals of management and the community marketing plan.
Follows up and executes sales process with all leads from events.
Assists management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as the Director deems appropriate and as is consistent with the marketing plan.
Develops and executes marketing plans and achieve community occupancy goals.
Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote community services.
Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports.
Provides frequent sales performance issue information to management and makes recommendations to management regarding broader marketing and retention strategies.
Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness.
Inputs all sales and marketing activities in a timely manner and according to systems standards.
Performs other duties as assigned or determined by the Director to be appropriate.
Effectively performs independently and under only general supervision.