Director of Sales and Marketing

Pyramid Global Hospitality•Captiva, FL

4d•Onsite

About The Position

South Seas Island Resort is seeking a dynamic, strategic, and results-driven Director of Sales & Marketing to lead all revenue-generating sales and marketing initiatives for one of Florida's most iconic waterfront destinations. This executive leader will be responsible for developing and executing comprehensive sales, marketing, public relations, and revenue strategies that maximize market share, drive top-line revenue growth, and elevate the resort's positioning as a premier leisure, group, and luxury destination. The Director of Sales & Marketing will provide visionary leadership to the Sales, Catering, Marketing, and Business Development teams while collaborating closely with Resort Operations, Revenue Management, and Executive Leadership to achieve financial goals and deliver exceptional guest experiences.

Requirements

Bachelor's degree in Hospitality Management, Marketing, Business Administration, or related field.
Minimum 7-10 years of progressive hospitality sales leadership experience.
Minimum 3-5 years in a Director of Sales & Marketing role within a resort, luxury hotel, or complex hospitality environment.
Ability to travel as needed for client meetings, trade shows, and industry events.

Nice To Haves

Condo resort experience preferred.
Proven success leading group, leisure, and transient sales strategies.
Strong understanding of hospitality revenue management principles.
Experience managing multimillion-dollar revenue portfolios and sales budgets.
Exceptional leadership, communication, negotiation, and presentation skills.

Responsibilities

Develop and execute annual sales and marketing plans aligned with resort revenue objectives.
Establish short- and long-term strategies to grow occupancy, ADR, RevPAR, catering revenue, and ancillary resort revenues.
Identify emerging market opportunities and competitive positioning strategies.
Lead forecasting, budgeting, and business planning processes for all revenue-generating departments.
Direct all group, corporate, association, SMERF, wedding, and leisure sales efforts.
Maintain strong relationships with key clients, meeting planners, travel advisors, wholesalers, and industry partners.
Oversee solicitation strategies, prospecting initiatives, and account management programs.
Participate in industry trade shows, networking events, and client engagement opportunities.
Ensure achievement of monthly, quarterly, and annual sales goals.
Lead integrated marketing strategies including digital marketing, social media, email campaigns, content creation, public relations, and advertising.
Partner with agency partners and internal teams to strengthen brand awareness and market penetration.
Oversee website performance, SEO/SEM initiatives, online reputation management, and digital analytics.
Ensure brand standards and messaging remain consistent across all channels.
Collaborate with Revenue Management to optimize pricing, segmentation, and demand-generation strategies.
Analyze market trends, competitive intelligence, and business performance metrics.
Utilize data-driven insights to refine sales and marketing initiatives.
Present business reviews and strategic recommendations to ownership and executive leadership.
Recruit, mentor, and develop high-performing sales and marketing professionals.
Foster a culture of accountability, collaboration, innovation, and guest-centric service.
Conduct regular performance evaluations, coaching sessions, and career development planning.
Promote cross-functional teamwork throughout the resort.