Director of Sales and Marketing

Bethesda Senior Living Communities•Carrollton, TX

4d•Hybrid

About The Position

The Director of Sales & Marketing is responsible for the development and execution of a Marketing Plan that includes outside sales, inside sales, public relations, media, and consumer communications. This role involves maintaining census budget goals, providing relationship sales and customer service to prospective residents and their families, and developing relationships with healthcare professionals and community organizations to expand the referral base. The position also requires conducting community outreach, managing sales activities, coordinating admissions, maintaining sales databases and reports, and executing strategic marketing and advertising plans. Additionally, the Director will conduct ongoing sales training, maintain a professional demeanor, and ensure smooth admissions transitions by collaborating with other department leaders.

Requirements

Proven knowledge of sales and marketing strategic planning.
Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
Must possess a current State Drivers License and excellent driving record.
Demonstrates a SERVANT heart and attitude by following our Mission Statement.
Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.
Minimum two years of experience in successful marketing of an assisted living facility or similar background.

Responsibilities

Maintains census budget goals on a monthly basis.
Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
Conducts community outreach and territory management in the market as defined by the community.
Provides individualized sales tours, ongoing follow-up, and closing for all interested guests.
Responsible for meeting weekly and monthly sales activity goals.
Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
Coordinates all admissions with the Community Leadership Team.
Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
Completes annually and executes ongoing strategic marketing plan and advertising plan.
Completes a competitive analysis bi-annually.
Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
Plans, executes, and maintains marketing and sales budget and spend-down.
Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents’ / guests’ requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
Performs all other duties as assigned or required.