Director of Sales and Marketing Technology

Stanley Martin•Reston, VA

16d

About The Position

A day in the life of a Director of Sales and Marketing Technology centers on aligning Salesforce and the broader marketing tech stack with the company’s sales and marketing goals. The day often begins with reviewing Salesforce updates, evaluating new features, and shaping strategy to ensure the platform supports lead management, reporting, and customer engagement. From there, the director may oversee configuration and integrations, work with administrators and developers, and coordinate with the SVP of Marketing and CTO to prioritize and advance technology projects. Much of the day involves managing tools that support email marketing, AI-driven insights, and online chat, ensuring each system is optimized and fully connected to Salesforce. The director also reviews data practices, analyzes performance metrics, and collaborates with vendors to keep platforms running smoothly. Training and support remain ongoing responsibilities, helping sales and marketing teams adopt new features and use technology effectively. Leading a team across Salesforce, email, AI, and chat functions, the director fosters collaboration, guides development, and ensures technology decisions drive measurable results—all while upholding Stanley Martin’s Mission, Vision, and Values.

Requirements

Extensive experience in a leadership role overseeing Salesforce implementations and managing other marketing technologies, including email marketing, AI, and online chat, within a similar industry.
In-depth knowledge of Salesforce CRM, Marketing Cloud, and related products.
Familiarity with a broad range of marketing technologies and their integration points, with specific expertise in email marketing, AI, and online chat.
Strong strategic thinking, problem-solving, and decision-making skills.
Excellent communication and interpersonal skills.
Proven ability to collaborate effectively with cross-functional teams.
Results-oriented with a focus on driving revenue growth through Salesforce and marketing technology optimization.
Comfortable using MS Office and MS Teams.
Clear written and verbal communication.
Positive attitude while supporting teams across sales, marketing, and technology.
Self-starter who takes initiative.
Ability to build strong working relationships.
Ability to share insights in a way that helps others move forward with confidence.

Nice To Haves

Salesforce Administrator and Developer certifications are highly desirable.

Responsibilities

Reviewing Salesforce updates and evaluating new features.
Shaping strategy to ensure the platform supports lead management, reporting, and customer engagement.
Overseeing configuration and integrations.
Working with administrators and developers.
Coordinating with the SVP of Marketing and CTO to prioritize and advance technology projects.
Managing tools that support email marketing, AI-driven insights, and online chat.
Ensuring each system is optimized and fully connected to Salesforce.
Reviewing data practices and analyzing performance metrics.
Collaborating with vendors to keep platforms running smoothly.
Providing training and support to sales and marketing teams.
Leading a team across Salesforce, email, AI, and chat functions.
Fostering collaboration, guiding development, and ensuring technology decisions drive measurable results.