Director of RGM

Johnsonville•Sheboygan Falls, WI

6d•Onsite

About The Position

As a member of the strategic planning team, you’ll be responsible for evaluating the market and helping identify the best path forward for Johnsonville’s continued growth. From new products, to channels, geographies and more, this team is responsible for evaluating global growth potential organization-wide. Position Overview The Director of Revenue Growth Management (RGM) will build and lead Johnsonville’s U.S. RGM team to enable sustained, profitable growth by systematically activating revenue levers across pack‑price architecture, trade investment optimization, mix management, and strategic pricing, grounded in deep consumer and customer insight. The team balances consumer value, customer needs, and company profit goals while acting as the hub that connects sales, marketing, finance, and category management to financial outcomes. This role is a unique opportunity to establish RGM capabilities from the ground up and deliver go-to-market strategies that will shape the brands of the #1 sausage company in the country.

Requirements

Bachelor’s degree in business, finance, or related field, required
10+ years of business experience, including 5+ years in Revenue Management or pricing/promotion within CPG; required
Strong financial acumen and proven success in pricing and trade investment, required
Customer-facing commercial experience strongly preferred
Leadership: Ability to build new capabilities, lead change, and influence across levels, while also driving continuous improvement
Strategic Thinking: Connect pricing, consumer behavior, and business strategy
Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and automation tools
Communication: Strong ability to influence senior leaders and present complex data clearly
Cross-Functional Knowledge: Broad understanding of sales, P&L, trade marketing, category management, supply chain, and brand strategy
Travel: 10-15% of your time
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

Nice To Haves

MBA/CPA preferred

Responsibilities

Develop pricing guidelines across customers, channels, and pack sizes
Build and maintain price ladders (good–better–best)
Track price gaps vs competition and consumer willingness-to-pay
Partner with finance to protect margins
Design and manage promotion calendars, frequency, and mechanics
Optimize trade spend ROI, driving profitability and incremental sales
Evaluate promotional effectiveness (lift, cannibalization, pre/post-event)
Lead portfolio/customer segmentation and develop trade program architecture
Partner with sales to allocate trade funds across customers and channels
Manage price-pack architecture (PPA) across occasions and channels
Ensure balanced product mix across premium, mainstream, and value tiers
Identify new pack size, format, and value tier opportunities
Tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e-comm)
Build customer-specific RGM playbooks to support negotiations and joint planning
Partner with category management and sales to align customer programs
Lead syndicated data analysis and advanced modeling to guide pricing and promotions
Own RGM dashboards and reporting (pricing, elasticity, margin, trade investment)
Track competitor activity and market trends
Partner with IT to develop digital, AI, and automation tools to advance RGM
Act as the central link across sales, marketing, supply chain, and finance
Ensure consistency of RGM principles across brands and geographies
Share best practices, tools, and training with cross-functional teams
Coach and educate teams on trade investment strategies and execution