Director of Retail Media

P.L. Marketing, Inc.•Newport, KY

13d•Hybrid

About The Position

three sixty is launching a Retail Media, Marketing and Omnichannel Growth capability to amplify our existing strengths in category management, space & shelf optimization, promotional strategy, insights & analytics and Kroger relationship management. This role will define, build, commercialize and scale that new capability. This is a practice-building leadership role for a Kroger-native strategist who can connect Retail Media to category strategy, shelf productivity, promotional planning and omnichannel execution and translate that into measurable growth for our clients and three sixty. Success means establishing Retail Media as a scalable, profitable growth engine fully integrated into how three sixty drives performance at Kroger. This role focuses on three critical areas: 1. Building the Retail Media Practice, 2. Commercialization, and 3. Strategic Advisory.

Requirements

10+ years of progressive experience in retail, CPG, or agency environments with a focus on Retail Media, shopper marketing, and omnichannel growth, including 5+ in leadership roles.
Deep media and shopper experience within the Kroger ecosystem, must include Kroger Precision Marketing (KPM) and 84.51° Loyalty platforms & tools.
Experience in managing and growing a P&L.
Proven track record building, leading, and scaling high-performing teams.
Ability to influence client-facing and internal teams and effectively communicate with senior-level executives.
Expert organizational, analytical and problem-solving skills
Ability to operate independently, manage multiple priorities, and thrive in a fast-paced environment.
Proficiency with core business tools including Outlook, Excel, and PowerPoint, with the ability to quickly learn new systems.
Must be able to: Remain standing/sitting for several hours at a time Lift 10-30 lbs. occasionally Must be able to perform the essential functions of this position with or without reasonable accommodation
Adaptability: Adjusts quickly to changing priorities, processes, and environments.
Strategic Relationships: Builds collaborative relationships to achieve business goals.
Building Trust: Earns confidence through credibility, consistency, and sound judgment.
Communication: Communicates clearly and effectively across audiences and situations.
Customer Focus: Understands & prioritizes client and Kroger needs.
Decision Making: Analyzes information and makes timely, well-reasoned decisions.
Inclusion: Values diverse perspectives and fosters an inclusive environment
Initiative: Proactively advances objectives and delivers results.
Leadership: Develops talent, provides direction, and holds teams accountable
Negotiation: Aligns stakeholders to reach mutually supported outcomes.
Self-Starter: Prioritizes and executes effectively with minimal supervision.
Work Standards: Takes ownership and delivers quality results.

Nice To Haves

Proven ability to align omnichannel Retail Media strategies with category strategy, merchandising, and promotional planning.
Hands-on experience planning and executing integrated Retail Media, digital, and in-store shopper marketing programs.
Track record of commercializing new capabilities or service offerings with clients.
New business development and sales pitch experience.
AI and Automation experience a plus.

Responsibilities

Define, design, and launch three sixty’s Retail Media and Omnichannel Growth capability, purpose-built for the Kroger ecosystem strengthening our core service offering.
Define three sixty’s point of view on Retail Media and Omnichannel growth and translate it into a clear, scalable service offering.
Establish operating standards, delivery guardrails, digital shelf governance, and measurement frameworks, and codify repeatable playbooks that ensure consistent execution and decision-ready insights.
Build and lead the Retail Media team, define clear roles and career development paths, and enable client-facing teams to confidently deliver the capability.
Build and deepen relationships with Kroger, 84.51°, KPM and media and marketing platform partners positioning three sixty as a trusted partner aligned to Kroger’s strategic priorities.
Define pricing, packaging, and positioning for Retail Media and Omnichannel services, establish revenue targets, and lead early commercialization by selling the capability into existing clients, assessing readiness, and supporting pitches with Business Development Directors.
Equip client-facing teams with clear value propositions and guidance, and act as a player-coach during early commercialization.
Act as a senior strategic advisor to clients, translating brand, category and merchandising priorities into Retail Media and Omnichannel plans that drive sustainable growth.
Elevate Retail Media fluency across three sixty by serving as the internal subject-matter expert providing guidance on when and how Retail Media should be deployed to support client and category priorities.
Translate performance data into clear, executive-level insights that inform decisions and provide perspective on digital shopper trends, competitive activity, and growth opportunities.
Partner with leadership to elevate three sixty’s industry leadership and establish the company as a Retail Media thought leader.
Serve as an ambassador, representing three sixty to clients, prospects, Kroger stakeholders, and the broader community.
Elevate three sixty’s brand presence in the Kroger and CPG ecosystems.
Ideate and support marketing strategies including thought leadership, industry events, and development of three sixty specific events.
Enhance and grow your industry presence to strengthen credibility and leadership.