Director of Paid Media | Home

Red Ventures • Fort Mill, SC

8d

About The Position

Our RV Home vertical is looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts.

Requirements

• Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social.
• A proven leader and developer of talent with a track record of driving strong performance and growth through a team.
• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
• Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
• Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.

Nice To Haves

• Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
• Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.

Responsibilities

• Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated.
• Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
• Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
• Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
• Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
• Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
• Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed