Director, Paid Media

Wasserman • Brooklyn, NY

12h

About The Position

THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit THE.TEAM . Job Overview: THE·TEAM seeks a Director of Paid Media to lead full-funnel paid media efforts across social, programmatic, CTV, OLV and more. If you’re a client-facing data wonk who has a solid background in media strategy plus strong leadership abilities, we want to hear from you.

Requirements

• 7+ years’ experience of media planning, buying and measurement experience across self-serve ad platforms such as Meta Ads, Google Ads, TikTok Ads and more.
• Programmatic and/or other media buying experience a plus (e.g. OOH, Audio, etc.)
• Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments
• Strong deck building skills, including formatting presentation decks, inserting charts/graphs and translating data insights into a story
• Expert-level ability to analyze large datasets and formulate into actionable insights. Regular use of functions such as pivot tables, VLOOKUPs, and data organization.
• A deep understanding of media measurement, including brand lift studies, Google analytics tracking and attribution
• 3+ years of experience managing a team of direct reports
• Ability to work autonomously, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy
• The ability to translate metrics into insights into action and ensure all reporting are meeting business needs
• Experience collaborating with creative and influencer teams to traffic creatives and recommend paid creative best practices
• Experience using media to solve brand/business challenges
• Experience investigating consumer behavior/attitudes on social/digital channels
• A demonstrated passion for and understanding of paid media
• Commitment to excellence — working non-standard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
• Innate curiosity and entrepreneurial spirit

Nice To Haves

• Direct response/Performance marketing experience for driving e-comm, app install, or other lower-funnel KPIs is a plus
• Previous agency experience is a plus

Responsibilities

• Oversee the planning, execution and reporting of paid campaigns with objectives ranging from direct response to branding and awareness
• Act as the primary point of contact for clients as it pertains to media plans, measurement solutions and creative best practices
• Collaborate with the Group Director of Media to develop and implement processes to make the department more efficient
• Partner with Group Directors on Creative Strategy & Planning teams to ensure media plans are aligned with the larger campaign strategy and content requirements of our clients
• Manage a team of media strategists and media associates, keeping track of day-to-day tasks and working on their individual career growth with accounts across the agency
• Occasionally assist in new business pitches and own internal workstreams focused on implementing paid media best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees