Director of Paid Media

elev8.io

2d • Remote

About The Position

We are looking for a Director of Paid Media: a cross-channel performance architect, revenue-minded growth driver, and AI-native operator who wants to build something, not just run something.

This is a director-level position. You will own the strategy, lead a growing team of PPC Specialists and media buyers, drive attribution infrastructure, and ensure every media dollar generates measurable outcomes.

Critically, this person will also serve as a strategic AI contributor, feeding elev8's internal AI infrastructure with paid media best practices, smart prompts, and performance frameworks that make our entire organization smarter over time.

Requirements

• 8–12 years of paid media experience, ideally in an agency managing high-intent B2C lead gen
• Proven track record managing $500K+ monthly ad budgets with measurable CAC improvements
• Expert fluency in Google Ads and Meta Ads; strong attribution and tracking fundamentals (GA4, GTM, call tracking)
• Director-level team leadership experience — you've hired, coached, and promoted paid media talent
• Demonstrable AI fluency — you use AI in your daily workflow and can build frameworks others learn from
• United States based preferred; LATAM candidates considered with C1 English proficiency

Nice To Haves

• Background in health, wellness, behavioral health, or adjacent regulated industries a strong advantage

Responsibilities

• Own full-funnel paid media strategy across Google Ads, Meta, Microsoft/Bing, programmatic, and emerging platforms
• Establish portfolio-level performance benchmarks: CPL, CPA, ROAS, and CAC:LTV ratios
• Own daily and monthly budget pacing and forecast portfolio growth toward $1M+/month in managed spend
• Build, lead, and mentor a growing team of PPC Specialists and media buyers
• Run structured 1:1s, set performance expectations, and develop talent toward promotion
• Own the full attribution roadmap: GA4, GTM, call tracking (CTM, CallRail, Further), offline conversion imports, and CRM integration
• Deliver high-fidelity dashboards and performance reports that influence strategy, not just show metrics
• Operate as elev8's AI-native paid media practitioner, build prompt libraries, document frameworks, and contribute to internal AI tooling
• Lead adoption of AI and automation across the team to reduce manual work and raise the performance ceiling

Benefits

• Mission with Meaning: Your work directly supports organizations helping people recover from addiction and mental health challenges
• Real Ownership: You run the department, set the strategy, and build the systems — not just manage accounts
• AI-First Culture: We are building internal AI infrastructure and want this person to help shape it — your expertise and frameworks will directly influence how our tools think and perform
• Strategic Partnership: This is a long-term seat at the table in a company scaling toward $1M+/month in managed spend
• Performance-Linked Compensation: Base salary + quarterly bonus tied directly to KPIs you control
• Career Growth: Clear path to VP of Performance Marketing and beyond as elev8 scales

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed