Director of Paid Media

the COOL company

5d•Remote

About The Position

We are seeking an experienced and strategic Paid Search Director to lead our paid search efforts and play a key role in managing senior-level client relationships. This individual will oversee paid search strategy across key accounts, guide a team of high-performing specialists, and serve as a trusted advisor to C-suite and VP-level clients. The ideal candidate combines deep expertise in paid search (Google Ads, Bing Ads, Shopping, YouTube, etc.) with exceptional leadership and communication skills. You thrive in high-stakes environments, are passionate about performance marketing, and understand how to translate complex data into strategic business decisions.

Requirements

7+ years of paid search experience, ideally in an agency or fast-paced environment.
3+ years of experience managing enterprise-level or senior executive clients.
Proven success in leading multimillion-dollar search budgets with a focus on performance and ROI.
Deep knowledge of platforms such as Google Ads, Microsoft Ads, Google Shopping, YouTube Ads, and related tools (SA360, Google Analytics, Looker Studio, etc.).
Strong analytical skills and comfort with attribution models, forecasting, and measurement.
Exceptional presentation, communication, and storytelling skills.
Experience leading, mentoring, and developing high-performing teams.
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
Must have a player/coach mentality, willing to both execute and leAbility to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research-minded, data-informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and a love of online culture
Thrives in a start-up culture

Nice To Haves

Experience with ecommerce and lead generation campaigns.
Familiarity with privacy-first marketing and conversion tracking best practices (GA4, Enhanced Conversions, etc.).
Certification in Google Ads and/or Microsoft Ads.
Experience with international or multi-language campaigns is a plus.

Responsibilities

Lead the development, implementation, and optimization of paid search strategies across multiple clients and industries.
Own channel performance metrics (ROAS, CPA, CTR, CVR, etc.) and ensure continuous improvement.
Oversee the integration of paid search with broader digital campaigns (SEO, paid social, programmatic).
Leverage data, audience insights, and market trends to inform testing strategies and future planning.
Serve as the primary strategic advisor for senior clients, including CMOs, VPs of Marketing, and other executive stakeholders.
Build and maintain strong, trusted relationships through proactive communication, business-focused reporting, and strategic recommendations.
Present campaign insights, performance updates, and strategic plans in executive-level meetings.
Translate marketing metrics into business KPIs to demonstrate value and ROI.
Manage and mentor a team of paid search managers and specialists.
Foster a culture of curiosity, accountability, and high performance.
Collaborate closely with cross-functional teams including Analytics, Creative, Paid Social, and Account Services.